I know it might sound a bit strange that I had my first glass of alcohol a year and a half ago. It seems like yesterday and now I am associated with a very strong and an appealing beer brand St. ERHARD. I always thought of beer or for that matter any other alcoholic beverage as a normal drink but like a mentioned in my earlier post; my time here in Germany totally changed my perception about beer. Now, I don’t hesitate to say that beer in Germany is not just a drink but a pivotal part of German culture.
This change in my perspective happened just a while ago when I started working with St. ERHARD and actually saw how beer was brewed and how much skill and precision is needed to brew a great beer. I would have never thought of the same while finishing masses of beer at Oktoberfest (I can say I was busy just drinking that time). I visited few breweries and I saw the whole process & ingredients used in making a beer. I was astonished and well as very happy to be a part of something like this in Germany.
I know I am no expert with beer brewing but I would like to share my experience with you all as in how St. ERHARD is made and where it originally comes from.
St. ERHARD is a typical Franconian Kellerbier (cellar beer) which is brewed in a very delicate way. Originating from the heart of Franconia in Bamberg region, it’s the area with the highest density of breweries in the world. Also the city of Bamberg isn’t just known for its beer brewing history but also for being a UNESCO world heritage.
I was present when the brewing of St. ERHARD was done and saw how much focus was laid on small details including the amount of time and material added in. It’s very important as we want the beer to be ready to endure the climate change while exported to its respective place.
Also, the special transparent UV protected bottle in which St. ERHARD comes in, adds an extra edge to the whole experience. This is something which is really talked about and appreciated (especially by females) 🙂 . With the pure refreshing taste of Keller beer the idea is to take St. ERHARD from this small brewing paradise Bamberg to all across the globe.
I would highly recommend you to be a part of this whole enriching experience of spreading the beer culture across the globe.