I remember the day when I first met Christian, Founder & CEO of St. ERHARD, at Munich Venture Summit 2012 where he shared his vision of bringing St. ERHARD to India and his experience studying at IIM Ahmedabad from where the idea of St. ERHARD originated. I was astonished and felt really proud to hear the same.
India has always been a land of opportunities. Being a country with over one billion people, India has been successful in spreading the culture, values and traditions across borders. Also among the people who haven’t even been to India at all. I feel so proud of myself to represent my country out here in Germany and also in front of different people from all over the globe.
India represents entrepreneurial spirit, possibilities, businesses ideas and passion. St. ERHARD is surely a blend of all these aspects. India has been known for creating incredible brands and concepts. From past few decades this country has evolved and so has the whole corporate landscape.
Organizations like TiE, NEN, FICCI, CII and many other entrepreneurial incubators have proved their success now and then in molding people and ideas into success businesses. Also educational institutes like Indian Institute of Management’s and Indian School of Business, Hyderabad and other esteemed institutions have been places where great ideas have generated and changed the way we see this world now.
St. ERHARD being a very young, promising & a dynamic start-up, carries a niche with itself. Beer has been a synonym for Germany and its culture. This is what we plan to portray. The idea in the end is to see St. ERHARD become a synonym for premium quality German beer coming all the way from the heart of Germany.