German football fans celebrating

German football fans celebrating

Lately after meeting people and sharing what I have been doing in Germany, I have realized that I have been living a German dream. Yes, it might sound funny but I think it’s true to some extent. What could be more German than working for a beer company and being enthusiastic about football? Being associated with St. ERHARD and exporting beer to Asia, my increasing enthusiasm about beer and brewing and also in soccer is taking me very near to know German culture better. I have always believed that India is one of the few countries which are blessed with strong tradition and culture but when I look around here in Germany I see how things like beer and soccer binds the whole nation.

Few examples being at Oktoberfest and all other small regional fests where people get together, dress-up in their respective traditional dresses and drink beer portrays German culture more than anything else for me. The same goes with soccer. Being an Indian, I am a big supporter of cricket but after living in Germany for almost 2 years now I feel how a game like soccer gets so many people cheering in one breath under one roof. Fans travelling to other countries to see their team playing, spending a lot of money on buying team merchandizes and so on makes it an experience to live. It’s not just soccer but also other sports which play a great role in Germany. Kids are taught to play and excel in different sports activities and their parents encourage them to participate and learn them respectively.

I personally experienced how it is to sit in a crowd of over 70,000 people with everyone screaming their teams name and encouraging them to play at their best at a soccer match played in Allianz Arena in Munich. I certainly got goosebumps that day.  It was the same experience when I went to see a handball match which I never thought I would be interested in, but it totally changed my perception of how to see a game by seeing people sitting on their edge of their seats and screaming their lungs out.

I feel privileged to be a part of such a culture and to live some years of my life in this country which is undoubtedly very rich both in values and traditions. Being a part of St. ERHARD plays a pivotal part in making my experience complete with a feeling that I am truly living a German dream.

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