Social media has now become one of the most crucial tools in building a brand. Many famous brands are often known to us because of their innovative ad campaigns. When a campaign goes viral it gets shared on social media platforms and reaches out to an even bigger audience. There are numerous platforms like Facebook, YouTube, Twitter, Pinterest, WordPress and so on for companies to attract and leave an impact on their target segment. The focus is not only on the website market but also on the app market as number of people who access internet via mobile phones increased by 60.3% to 818.4 million in last two years. Users are now connected on different devices (Phone, Notebooks, iPad, TV) simultaneously which makes it harder for a brand to track their users but in turn fosters brand visibility.
Different media like digital/print media are playing a pivotal role in making a brand successful. Social media is now embraced by more than one billion people all across the world with users coming from all different demographic environments. In a recent research it was found out that people falling between the age categories of 18 to 29 use/connect more to the social media networking websites which decreases with increasing age group people.
Search Engine Optimization (SEO), Pay Per Click, Google AdWords and many others, have changed the traditional pattern of doing businesses and have revolutionized the way sales are done. If we talk about numbers, as of the first quarter of 2013, Facebook passed 1.1 billion monthly users and now has approximately 665 million daily user base. Twitter’s 288 million monthly active user accounts have seen 44% growth from June 2012 to March 2013. LinkedIn reached 200 million users which made it one of the biggest platforms for professional networking and YouTube had 1 billion unique monthly visitors. These numbers are constantly increasing every second with the emergence of different brands in the market and their constant urge to become big.
When we talk about St. ERHARD which is a high-end premium beverage brand, social media has always been our primary focus. We use it not only to increase the visibility and to build a strong brand but also as a tool to replicate the unique German beer culture through our online campaigns all across the world. With our main market being Asia, it’s crucial for us to portray the famous German beer culture along with the brand. The world of social media is endless. Having said that I will suggest: “Go drink some beer and socialize”.