Archives for the month of: June, 2013

Summer in Bamberg

Summer in Bamberg

The city of Bamberg in summer signifies beer, barbeques and bicycles. The city looks totally different, bright and happy. Bamberg starts welcoming more and more tourists especially at this time of the year. It stays bright till almost 10pm. People stay outside and enjoy their time with their families after work.

Also in some parts of the city, wooden logs are burned on June 21st in order to signify the arrival of summer as it’s done in several other ways in different parts of the globe. Bamberg at this time looks all green again after the heavy rain showers before the arrival of spring. The high density of breweries and the fact that they are located in the vicinity makes it easier for people to just walk around or use a bike to visit the breweries and taste the beer. Also tourists and local people use their bicycles to go to the nearby beautiful places. Bamberg is surrounded by cities which are culturally and historically very rich. For instance, cities like Nuremberg, Wurzburg, Bayreuth and so on, get a lot of visitors annually.

Bamberg doesn’t just attract tourists all over the word because of its rich cultural heritage and old buildings but also for the variety in the beer Bamberg has to offer. Lots of guided tours are conducted in German and English. The cultural and beer history of Bamberg is also explained to the tourists. A part of Bamberg next to the river Regnitz is known as Little Venice. Its beautiful landscape and the water adds to the charm of the city.  

We at St. ERHARD are looking forward to this beer season where summer brings us an extra doze of enthusiasm and zeal to do what we envision with our brand. With our rapid growth in the local market and abroad, we want to grow even faster and venture into new markets in Asia and beyond.

St. ERHARD at Oktoberfest 2013 in New Delhi

St. ERHARD at Oktoberfest 2013 in New Delhi

Oktoberfest is a global synonym for German beer culture. It’s doesn’t just portray the rich culture of Germany but also stands for the unity and diversity among the people.

It’s a festival which originates from Munich but is also celebrated in some other cities of Germany as well nowadays. People from all over the globe come and celebrate this very special occasion with the German people. From the last recent years seeing the popularity of this esteemed German event, German organizations around the globe have been organizing the same in different parts of the world. This is a great way of bringing two countries together. The Indo-German relations are built on mutual trust and understanding and both the countries are doing great when it comes down to doing business with one another.

This year the German Embassy New Delhi will organize a Oktoberfest in India on 3rd of Oktober 2013 which is also the German Unity Day. An approximate footfall of 1200 people is expected in the event. The attendees will be served with the our genuine Bavarian St. ERHARD beer and also will be given an option to choose from the variety in the delicious German cuisine. The whole setup will be in the theme of Oktoberfest with all the logistics imported from Germany, just in order to provide the attendees with the best of the original festive feel of Oktoberfest in India.  Also the whole staff will be dressed in the traditional Bavarian attire which is Lederhosn for the males and Dirndl for the females.

The whole campus for the event is created with the typical Oktoberfest tents, small kiosks, some amusement rides for both kids and adults. The event will start of by the special guests who will be greeted by the German Ambassador to India and his wife Mrs. Steiner. A brass band will be invited from Bavaria which will be performing live for the audiences while they will be enjoying the German beer and food at the same time. There will be wide range of German food including the very traditional pretzels from the south of Germany, potato salad, sausage salad and so on. Not only typical food will be served but also a lot of desserts will accompany the same. That will include the delicious German Kaiserschmarm, Apple Strudl (Pie), Roasted almonds and much more. 

We at St. ERHARD are very proud to say that we will be one of the major sponsors of the Oktoberfest and the people attending the fest will get to taste it as well.

Indo-German Delegation visits St. ERHARD

Indo-German Delegation visits St. ERHARD

Yesterday was a great day for us at St. ERHARD. As we mentioned in our last blog post we were excited to host an event where dignitaries like Mr. Steiner (German Ambassador to India) accompanied by other important people from India came to visit us at St. ERHARD. The event turned out to be a big success. It was great in terms of both visibility and in conveying the message of our brand across people who are working towards bringing two nations together.

The day started with preparing the conference room for the event to happen. After lunch the whole delegation arrived after visiting the Bosch campus which is also based in Bamberg. They were all welcomed very warmly by the whole team of St. ERHARD also in the presence of our investor Mr. Wiskot. The presentation started with a small note from Mr. Steiner joking about him being from Munich when Christian (Founder & CEO of St. ERHARD) welcomed everyone to the beer capital of Germany i.e. Bamberg. The delegates seemed really happy with the whole arrangement and were excited and also astonished to hold out product in their hands. The first question which was asked to us was “How come beer in a transparent bottle?” followed by questions related to the sales in India and so on. Christian answered all the questions in the best possible manner and the presentation ended on a high note from Christian by inviting all the delegates to the brewery where St. ERHARD is brewed. A mixture of excitement and curiosity was clearly seen on the faces of the delegates.

Soon we reached the brewery and our brewmaster welcomed all the delegates followed by the tour through the whole brewery. Starting from explaining them about the history of beer, with the German Reinheitsgebot (Purity Law) so that the delegates could understand how and what actually the beer is made of. Different types of malts and hops were shown to them and also were tasted in order to get the taste and aroma of the raw material of beer. Furthermore, the process of fermentation was explained and storage facilities were shown.

The idea of this tour was just to take everyone present there through the whole process and the story of beer. From the time it’s just raw hops, malt, barley and yeast till the time it turns into a liquid and is filled in bottles. It was great to hear what the delegates had to say after they were served with the fresh St. ERHARD from the beer tank. I remember one of the delegate mentioning to me that “It has a very refreshing taste, this beer will not only be loved by Indians but also be valued because of the history attached to it”.

I was not only happy but was very proud to meet so many people from India again and to talk to them in my language and also to explain them the whole concept of the brand. I always had this feeling that I am someone who is acting like a facilitator in bringing together the culture of two countries which are rich in cultures, values and traditions.

When it was time for them to depart for their flight to Berlin they all were awarded by the special annual reserve beer from the brewery just as a token of appreciation for their visit and for their valuable time.

Indo-German Delegation is visiting St. ERHARD in Bamberg

Indo-German Delegation is visiting St. ERHARD in Bamberg

With this post we at St. ERHARD are very proud to announce that next Monday the 10th of June we will have some prestigious dignitaries who will be visiting us at our Bamberg office. We will be happy and honored to welcome the board of the Indo-German Chamber of Commerce. The delegation will include the German Ambassador to India, Mr. Michael Steiner accompanied by Mr. Chandran of BASF India, Mr. Viswanathan of Bosch India, Mr. Gerlich of Bayer India and other Indo-German business executives.

Being a start-up company focusing on trade between Germany and India, it will be a great opportunity for us to explain them our business to them. The whole idea will be to portray what our vision at St. ERHARD is and where do we see ourselves in next coming years.

The agenda of the day will be, first to welcome the whole delegation in our office followed by a small presentation given by the Founder & CEO of St. ERHARD, Christian Klemenz with the other two co-founders Thies Dibbern and Vincent Osterloh respectively. They will present the current business situation with our future growth strategies.

After the presentation the whole delegation will be taken to the brewery where St. ERHARD is brewed. The whole process of brewing

and bottling will be explained to them, just so that they know from how many stages the product goes through before reaching the end consumer in India.

This trip will not only be great for us in terms of the visibility of the brand but will also strengthen the bond between both the countries as Ambassador Steiner with the other esteemed guests will be present here and will witness everything. We are looking forward to welcoming them here.

Beer In India

Beer: For India, by India, to India