A positive change in the demographics, an increase in the income levels and a substantial change in the spending patterns has turned India into a lucrative market for beverage companies. Changing lifestyles, age profile and also the modern lifestyle has been acting as a catalyst in promoting the alcohol consumption in the country. Beer and wine is one of the most consumed beverages all across the world. With a rising aspiration level and emergence of various foreign brands, Indian consumers are now becoming highly experimental with beer. They are always looking for a special and better taste when it comes to beer. Also Indian consumers (especially youth) have become brand oriented.
Indian beer industry has been growing since the past decade with a steady two-digit growth rate annually. The domestic production of beer and wine, both are on rise. Beer industry witnessed 12 percent increase in the domestic beer production. Indian market portrays high potential for all the beer beverage brands across the world; however, per capita consumption has to increase in order to give boost to the trade. Recently, there has been a change in the consumer buying preferences and the stores like The Beer Café and The Pint Room have started capitalizing on the same by bringing beer from different parts of the world under one roof. Idea is to cater to all beer enthusiasts in India.
St. ERHARD is indeed one of them and is representing the rich German beer culture in India. We are happy to be a part of this initiative where Indian consumers will get an idea of how a beer brewed and bottled in Germany tastes like. We strive to provide a unique experience through a transparent bottle packed with a premium quality cellar beer called St. ERHARD.