Archives for the month of: September, 2013


I am Justus Nagel and today is my first day at St.ERHARD GmbH as an intern.

First of all I want to introduce myself: I was born in Bonn in North Rhine-Westphalia, a region with a special kind of beer (Kölsch). Later I moved to different cities (e.g. Berlin) and regions in Germany with other typical German beer traditions. So my life was always influenced and devoted to the different kinds of beer in Germany. But now I found my favorite: St. ERHARD.
In 2010 I moved back to Bonn for my bachelor studies, which I just finished. Subsequently I will start my master studies at the Handelshochschule Leipzig (HHL) in March 2014. Until then, I support St. ERHARD in promoting the German premium beer culture in the world.

I got to know St. ERHARD as one of the most interesting and successful start-ups, which were founded by alumni of HHL. The idea to spread Franconian beer culture, as the most traditional beer culture in Germany, to the world fascinated me immediately after I heard from it. As I mentioned above, my lifestyle was always influenced by beer and so I feel destined for my internship at St. ERHARD.

I think I will keep in contact with you through this blog or our facebook page. Feel free to contact me anytime through comments or an e-mail. I am looking forward to hearing from you.

The Oktoberfest in Munich by night

The Oktoberfest in Munich by night

On Saturday the 21st of September the 180th Munich Oktoberfest began. It will last about two weeks until the 6th of October.

The idea of the Oktoberfest dates back to 1810, when a Bavarian Lance Sergeant had the idea of celebrating the wedding of the Crown Prince Ludwig, later known as King Ludwig I, and Princess Therese of Saxe-Hildburghausen with a horse race. The very first Oktoberfest took place at the Theresienwiese (named after the princess) in Munich on October 17th 1810.

The next year it was decided to celebrate the Oktoberfest again, comibing it with a presentation of the farmers’ achievements. In 1813 the Oktoberfest had to be cancelled fort he first time due to the Napoleonic Wars. In 1819 the city of Munich took over the administration oft he Oktoberfest or „Wiesn“ which then grew even faster, with new boothes and carrousels. Since 1850 the statue of the „Bavaria“, the warden of the Oktoberfest is located on the Theresienwiese.

Even though it had to be cancelled due to wars multiple other times throughout its history, the Oktoberfest kept on growing and today it ist he world’s largest fair with about six million visitors each year. People of all nationalities come to visit the Oktoberfest every year who consumed around seven million liters of beer in 2010.

Because it is so famous, many cities all over the world celebrate there own smaller version of the Oktoberfest every year. On October 3rd St. ERHARD will take part at the Oktoberfest of the German Embassy in Delhi, India, this year.

Here are some fun facts about the Oktoberfest:

–       the visitors drink almost eight million liters of beer at the Oktoberfest each year

–       they also drink about 250.000 liters of tea, 90.000 liters of wine, 38.000 liters of champagne and only 11.000 liters of water

–       they devoure about 104 roast oxes, 500.000 roast chickens and almost 120.000 sausages in the two weeks of its duration

–       they lose a lot of stuff: cell phones, identity cards, wallets, keys, spectacles, cameras,  and their children

–       but they also lose a lot of curious things: a live rabbit, an eight-centimeter-grasshopper, a dog, a viking helmet, several wedding rings, a suitcase filled with music notes, and a pair of signed and framed sports pants.

Beer In India

Beer: For India, by India, to India