Archives for the month of: October, 2013
St. ERHARD won the German Design Award 2014

St. ERHARD won the German Design Award 2014

In July this year St. ERHARD was nominated for the German Design Award 2014 and last week, as you might know, the winners were announced. Owing to its puristic bottle design St. ERHARD was exceptionally honored with a “Special Mention” Award. Thereby St. ERHARD is the only German beer brand, which won the German Design Award 2014. We are very delighted by that and say “thank you” to the German Design Council.

Initiated by the German Federal Parliament and endowed by German enterprises, the German Design Council awards the German Design Award every year since 1954. An expert panel evaluates different products regarding their design or conception.

Due to our remarkable and innovative bottle design we, as a young start-up, could win this highly coveted award. Our St. ERHARD beer comes in an unusual transparent, but UV-protected design bottle and the German Design Council acknowledged this deliberate reduction of our design, which highlights the amber-colored beer. With its special design St. ERHARD is a modern version of a traditional, delicious Franconian Kellerbier.

Following the winner annoucement from last week, the official award presentation ceremony will take place at the 7th February within the Ambiente trade fair in Frankfurt/Main.

 

Advertisements
An Example of an Old German Bockbier Label

An Example of an Old German Bockbier Label

In our last blog post we summed up the Oktoberfest and we announced the start of the “Bockbier” time in Upper Franconia. In this post we want to further explain to  you the “Bockbier” time and its history.

As we already explained, “Bockbier” is a stronger beer with at least 6,5% vol. of alcohol. It is originally brewed with a high original wort for an extended shelf life. Nowadays “Bockbier” is a delicacy for German and overseas beer fans.

Where does the “Bockbier” come from?

The “Bockbier” is originally from northern Germany, particularly the hanseatic city Einbeck. In the middle age the beer from Einbeck was a delicacy. Due to this fact in the 13th century some Italians were interested in importing the beer. But in these times the shelf life of beer was very short, so the brewers had to find a new way to cure the beer and brewed it with a unusual high original wort what gives the “Bockbier” its unique, delicious taste.

Despite the fact that the “Bockbier” was invented in northern Germany, it has also a strong tradition in Bavaria and Upper Franconia.

But how does the “Bockbier” find its way to our region?

In 1555 an important aristocrat from Munich started ordering the “Bockbier” from Einbeck. A few years later, due to its great success in Bavaria, the local Bavarian and Upper Franconian breweries started brewing their own special “Bockbier” for the winter period. They liked the taste and the long shelf life was very convenient to store the beer for the winter times. Thus brewing “Bockbier” in the end of September became a tradition in Upper Franconia and the people started to celebrate every year in every brewery that the first “Bockbier” of the year was brewed. This tradition lasts until today.

So if you live in Germany or Upper Franconia in particular and want to celebrate the “Bockbier” time, you can find the schedule of this year`s “Bockbier” parties here.

Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

In a previous blog post we explained to you the origins and characteristics of the Oktoberfest in Munich.
On the 6th of October this Munich Oktoberfest closed its doors after two weeks of enjoying German beer tradition. During these two weeks 6,4 million people visited the Oktoberfest area on the Theresienwiese in Munich and these visitors were very hungry and thirsty. In total they ate 114 ox and 58 calves. Furthermore they drank 6,7 million “Maß” (1-liter-glass) of beer. This is equivalent to 20,3 million bottles of St. ERHARD. That is an amazing amount. Unfortunately St. ERHARD was not available at the “Wiesn” in Munich. However our sponsoring of the Oktoberfest of the German embassy in New Delhi was a great success. While drinking a tasty St. ERHARD, our Founder and CEO Christian Klemenz could celebrate together with Gul Panag (former Miss India), the German ambassador in India Michael Steiner, Vikanshu (co-founder) and his brother Aayush, Aline (our management trainee), our business angel Günter Wiskot, a german live-band and a lot of other nice people. Check out the pictures on facebook!

Now by the time the Oktoberfest in Munich is finished, in Franconia it is time for another traditional beer period: The “Bockbier” time!
Bockbier is a stronger beer with at least 6,5% vol. of alcohol. Originally brewed with a high original wort for an extended shelf life, nowadays Bockbier is a delicacy for German and overseas beer fans. Every old brewery in the area of Bamberg has its own Bockbier as one of their flagship beers. Particularly in autumn and the beginning winter, Bockbier is very popular for warming the cold throats with its high alcohol concentration.

Business Angel Günter Wiskot (first from left) with our Founders Christian, Thies & Vincent

Business Angel Günter Wiskot (first from left) with our Founders Christian, Thies & Vincent

Our business angel Günter Wiskot from Karlsruhe was one of the two finalists for the “Goldene Nase” prize awarded by the business angel network Germany (BAND). Congratulations for that!

After he studied computer science and engineering management at the well-known KIT, Günter Wiskot founded different IT-companies. In 2003 he changed his role in these companies from the operative management to the Board of Directors and started his activities as a business angel.

A business angel is a private investor who finances start-ups and supports them with know-how and business contacts at the same time. So beside his financial support Günter Wiskot supports St. ERHARD with his knowledge about the Indian market, his entrepreneurial talent and strategic business thinking. He also played a significant role in finding another business angel for our second round of financing. Due to these facts we recommended Günter Wiskot for the prize “Goldene Nase”. Since 2001 the BAND bestows the “Goldene Nase” to very successful business angels with a great entrepreneurial sense every year. Through investing in great start-ups with innovative ideas and an already successful solid business and a promising future the awarded business angels show their special business expertise.

Beer In India

Beer: For India, by India, to India