Archives for the month of: November, 2013

We are very proud that St. ERHARD was featured in the Bayrischer Rundfunk (BR) last Sunday. It was a very interesting experience having a camera team filming us at work.
In this blog post I want to tell you more about this feature and how it was made.

We were really happy when the BR contacted us in October and told us that they want to do feature about us in Sunday’s Frankenschau. After we organized all the details we scheduled the date for the shoot. This shooting day was a really interesting experience because we had the chance to see behind the myth of television. At November, 6th a camera man, an audio engineer and a television journalist came to our office at the IGZ (Center for Innovations und New Ventures) in Bamberg.
Once we showed them around in our rooms, we directly started shooting. Time is money! After we were filmed in our office and our Founder Christan Klemenz was interviewed, we also decided to show the BR-Team our warehouse where our products are stored and prepared for the shipping to India and Hong Kong or to our costumers in Germany and the rest of Europe. Subsequently, we moved on to “Moe’s Bar” in Bamberg to shoot some scenes with the guests of Moe’s drinking our St. ERHARD.

This nearly whole day of shooting ended up in a very nice 5-minute feature about St. ERHARD in the Frankenschau at November, 24th .

Thanks again to the BR-Team for they great work. And now check out the video!

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Our New Team Member Mart from Estonia

Our New Team Member Mart from Estonia

My name is Mart Raus and this is my first day in St. ERHARD. I am here through the Erasmus Entrepreneur program.

First, I would like to introduce myself. I have grown up in Tartu, Estonia – quite similar town to Bamberg with its size and university. Historically Estonia has had much influence from Germany and as such we have also a strong beer culture and some good beers.

After my university studies I co-founded a company that produces a unique product “Grillcube” that helps grillers start their BBQ charcoal very easily with just one match, but without any flavor ruining lighter fluid additives.

And of course, a tasty charcoal grilled pork and a very fine beer is an excellent match!

I got to know St. ERHARD as a very fast growing and globally orientated start-up from a historical beer region in Germany. I liked the brand and very good execution behind it and think this project helps to grow both companies. I love a good beer and it’s great to be working with St. ERHARD.

Feel free to contact me anytime by writing a comment below or sending an e-mail. I’m looking forward to hearing from you!

The St. ERHARD Team with the Founders Award (f.r.t.l: Justus, Aline and Founder Christian)

The St. ERHARD Team with the Founders Award (f.r.t.l: Justus, Aline and Founder Christian)

Last Wednesday was a special day for us! We won the Founders Award (Gründerpreis) of the Sparkasse Bamberg. We are very happy about that and give thanks to the Sparkasse Bamberg for the recognition of our passionate work over the last two years.

Since 2009 the Sparkasse Bamberg bestow the Founders Award, which includes a prize money of 5,000 €, to innovative and exceptional young start-ups from the region of Bamberg. The award ceremony took place within the “20. Bamberger Wirtschaftstage” (20th Days of the Bamberg economy) at the concert hall Bamberg. During this special occasion, after the awards were handed over to the winners, we were glad to have the chance to listen to a inspiring speech of Dr. Florian Langenscheidt, who is a important manager, publisher, entrepreneur and business angel in Germany.

Finally we want to thank the Sparkasse Bamberg again for this award and the special evening at the concert hall Bamberg.

PS.: Also check the pictures of the evening on our facebook site.

The St. ERHARD team at "The Leading Beers" (from left to right: Aline, Christian, Justus)

The St. ERHARD team at “The Leading Beers” (from right to left: Justus, Christian, Aline)

Last weekend St. ERHARD participated in “The Leading Beers” festival, one of the biggest beer culture festivals in Germany. At “The Leading Beers” the best breweries and their beers come together with music, arts and culinary specialties. Hundreds of visitors from all over the world could try a vast number of beer styles from 30 different breweries. Next to the tasting of the different beers, the visitors could also try matching styles of cheese or chocolate to their respective beer and listen to music from different bands. There was also a big panel discussion regarding the German “Reinheitsgebot” with Oliver Wesseloh, Sebastian Priller, Georg VI. Schneider, Dr. Werner Gloßner, Norbert Krines, Dr. Lothar Ebbertz and Justin Leone. Furthermore different proven experts of the beer business gave lectures, like our founder Christian Klemenz on “Beer in India – A New Market Delevops”.

We are very glad that we could meet a lot of interesting people, try good beer, present our product and just enjoy the two days at the Amberger Congress Centrum.

St. ERHARD is “True Beer Excellence”, but “The Leading Beers” is “True Beer Culture Excellence”!

Finally we want to say “Thank you” to the organizational team of the University of Applied Science Amberg-Weiden for their great work. We look forward to “The Leading Beers” 2014!

P.S.: Check out the pictures of “The Leading Beers” on our Facebook page!

Beer In India

Beer: For India, by India, to India