Last weekend St. ERHARD participated in “The Leading Beers” festival, one of the biggest beer culture festivals in Germany. At “The Leading Beers” the best breweries and their beers come together with music, arts and culinary specialties. Hundreds of visitors from all over the world could try a vast number of beer styles from 30 different breweries. Next to the tasting of the different beers, the visitors could also try matching styles of cheese or chocolate to their respective beer and listen to music from different bands. There was also a big panel discussion regarding the German “Reinheitsgebot” with Oliver Wesseloh, Sebastian Priller, Georg VI. Schneider, Dr. Werner Gloßner, Norbert Krines, Dr. Lothar Ebbertz and Justin Leone. Furthermore different proven experts of the beer business gave lectures, like our founder Christian Klemenz on “Beer in India – A New Market Delevops”.
We are very glad that we could meet a lot of interesting people, try good beer, present our product and just enjoy the two days at the Amberger Congress Centrum.
St. ERHARD is “True Beer Excellence”, but “The Leading Beers” is “True Beer Culture Excellence”!
Finally we want to say “Thank you” to the organizational team of the University of Applied Science Amberg-Weiden for their great work. We look forward to “The Leading Beers” 2014!
P.S.: Check out the pictures of “The Leading Beers” on our Facebook page!