As regular readers know we recently opened our own St. ERHARD online shop. And with the EU wide delivery many people from different countries have already taken the opportunity to enjoy our premium German Kellerbier.
And with this in mind we would like to share a little light to some interesting facts connected to few of our new export markets’ beer cultures.
Finland. Maybe you have heard of wife carrying as a sport originated from Finland? Exactly, they even do World Championships in it. The objective is for the male to carry the female through a special obstacle track in the fastest time. And the reward? Beer in the weight of the wife’s weight.
Regarding competitions, carrying and beer – there is also a beer carrying competitions held in Germany. And the world record from most beer steins carried over 40 m by a female is 19 achieved by Anita Schwarz (Germany). Outstanding.
Estonia. In old times in Estonia Christmas was also knows as the Feast of Beer. Why? Because all the beer which was brewed up to the Feast of St. Thomas (held in the beginning of July) should have sufficed until the Feast of the Three Kings (held on the 6th of January).
Sweden. Only one store chain sells hard alcohol since 1955 – government set up Systembolaget. It’s the only place you can buy wine and spirits and beer with an alcohol content above 3.5 percent.
And lastly an interesting infographics – a map showing how “beer” is called in in each different country in Europe and the roots of them.