Das fränkische Kellerbier St. ERHARD, welches mittlerweile schon in vier Kontinente exportiert wird, wurde als eines von nur 100 Exponaten für die internationale Tourneeausstellung „Handmade in Germany“ von den Kuratoren Pascal Johanssen und Katja Kleiss vom Direktorenhaus Berlin ausgewählt, um die lange Tradition und Qualität deutscher Handwerksprodukte in 15 verschiedenen Weltmetropolen zu repräsentieren.
Das St. ERHARD Bier, welches in diesem Jahr als einzige deutsche Biermarke bereits für sein Flaschendesign mit dem German Design Award ausgezeichnet worden ist, wird nun auch bei der „Handmade in Germany“ Worldtour 2014 – 2016 als eine von 100 deutschen Luxusmarken auf Weltreise gehen. Die Palette der ausgestellten Manufakturprodukte reicht von hochwertigsten Uhren über kostbare Instrumente bis hin zu typisch deutschen Erzeugnissen wie Bier, welches durch die junge fränkische Biermarke repräsentiert wird.
Die auf mehrere Jahre angelegte Tourneeausstellung möchte einem internationalen Publikum deutsche Qualitätsprodukte näher bringen. Dabei stehen handgemachte Produkte aus Deutschland mit besonderem Anspruch an das Design im Vordergrund. Ausgewählt wurden die Exponate durch Kuratoren in einem aufwendigen Verfahren.
Am heutigen Freitag, den 19. September 2014 startet die Ausstellung in St. Petersburg. Danach verläuft die Route über Asien nach Amerika und den Mittleren Osten, um den Weg wieder nach Europa zu finden. Wichtige Stationen der Tournee sind unter anderem die Weltmetropolen Moskau, Shanghai, New York, Tokio, Istanbul und Abu Dhabi. Die Idee der Tour selbst ist inspiriert von der so genannten „Walz“. So nennt man seit Jahrhunderten die Gesellenreise im deutschen Handwerk, eine Reise zukünftiger Gesellen nach Abschluss ihrer Lehrzeit.
Für den Gründer der Biermarke St. ERHARD, Christian Klemenz, ist es eine ganz besondere Ehre bei der Ausstellung dabei zu sein: „Als exportorientierte Biermarke freuen wir uns besonders, dass wir mit unserem St. ERHARD Bier nun im Rahmen der „Handmade in Germany“ Worldtour ausgewählt worden sind und dadurch noch mehr neue Städte und Länder mit unserem fränkischen Bier erreichen!“
Hello beer lovers, my name is Tanja Roth and I am honored to call myself the first working student at St. ERHARD GmbH and therefore set the basis for future working students at the young start-up company. Currently I am studying International Business Administration in the third semester at the Otto-Friedrich University in Bamberg. I was born and raised in the beautiful surrounding of Franconia, I am fascinated of the beer brewing traditions and how young entrepreneurs like Christian innovate the beer culture and spread the knowledge and the great taste of German beer around the world.
To improve the knowledge I learned in university, St. ERHARD is in my opinion the best chance to gain some practical experience in everyday business operations and because of the focus set on export it perfectly fits the course of my studies. Searching for a potential employer I did some research on the beer companies in Bamberg. St. ERHARD was definitely the most outstanding one and so I tried my luck by applying for it, and here I am.
My special connection to beer probably started when I was 7 years old and really thirsty. At a family celebration I headed towards the beer barrel and unconsciously tapped myself a beer. Since then my preference for the amazing taste of beer was set. Now having the opportunity to work at a beer company in my hometown makes me the happiest person on earth and lot of my friends really jealous.
Hello, my name is Julia. Today is my first day at St. ERHARD GmbH in Bamberg and I am going to do an internship in Public Relations for the next three months. I am originally also from Franconia but I am currently studying in Erfurt. There I am doing a Bachelor of Science in Communication Science and Management. Since I am not having lectures during the summer time I use this opportunity to gain more practical experience in this great start-up company.
In order to introduce myself I would like to tell you a bit about myself. I grew up in Frauendorf which is a small village near Bamberg with only 100 inhabitants. There is not really much in Frauendorf but there is a brewery which is not too special for a Franconian village. This might also be the reason why I like beer so much. After my A-levels I went to Australia for a work and travel year and then started studying in Erfurt. Sometimes in the evening I go to Orange Jungle which is a small beverage store in Erfurt to get a bottle of St. ERHARD. It is great that I can buy this beer in my new hometown. I really like Erfurt but I miss my home. This is one reason why I wanted to do an internship at St. ERHARD in Bamberg. Another reason is that I think working in a start-up company is a great experience. I am very excited to be here and I am really looking forward to the next three months.
Our New Team Member Yann from France
Hello everybody, I am Yann Ehrhard, the new summer intern here at St. ERHARD GmbH in the beautiful city of Bamberg. Born in Ivory Coast, raised in France, I’m now a student at McGill University, Desautels Faculty of Management in Montreal, Canada. There I’m doing a Bachelor of Commerce in International Management. The way I got to know St. ERHARD is quite funny, I was looking for an internship over the summer to gain more practical work experience, and apply what I’ve learned in classes in the real business world.
One day while going through my followers on my Twitter account, I realized that a company called St. ERHARD was following me, intrigued I decided to do more research about the company, and discover what they’re about. It was a really funny to see that they were a company who was producing beer, with my family name, and that looked young, innovative, and wanted to bring its unique touch of style and taste to the beer world. Moreover, I’m a beer lover, I grew up around it, live in a country where the beer culture is strong, from just hanging out with your friends to huge sports events, beer is not only a drink, it’s a way to enjoy life with a simple beverage, which interwoven different and complex aromas. That’s why I decided to send an email with my resume and a motivation letter, to know about their internships opportunities. No need to elaborate on the following, I think you can guess what happened next.
I’m working here thanks to the European Union program called Erasmus for Young Entrepreneurs, which helps young people to discover what’s entrepreneurship by placing them in new companies. It’s a really good initiative that I recommend to anyone who wants to discover more about this field. I just started yesterday, and you can’t believe how much I’m excited to be here, helping St. ERHARD to grow and learning at the same time, it’s one of my first real job experience and will probably never forget it.
Bavarian Founders’ Award 2014 Category “StartUp”
What an honor! We have been selected by a jury of Bavarian businessmen and representatives of the financial industry to be among the Top3 Bavarian StartUps of the year 2014. The Bavarian Founders’ Award is the highest award for entrepreneurs in Bavaria and is granted only to those who achieve special and outstanding achievements in the establishment and maintenance of companies. Our congratulations particulary go out to Flixbus which have been selected the winner among the three finalists of the Startup category.
Receiving this esteemed recognition is a privilege but also a responsibility. We will continue to work hard on meeting the high expectations which are being put on us.
Die Bierothek® Logo
Zum heutigen Tag des deutschen Bieres am 23. April haben wir eine ganz besondere Nachricht für alle Bamberger bzw. alle Bamberg-Besucher. Zum 1. Juli 2014 eröffnen wir Deutschlands erste Bierothek in der Bamberger Innenstadt. Der einzigartige Fachhandel für Bierspezialitäten wird die größte Bierauswahl Frankens anbieten und einen neuen Anlaufpunkt für alle Bier-Liebhaber darstellen.
Aus unserer eigenen Erfahrung mit dem Vertriebsaufbau von St. ERHARD in Deutschland heraus haben wir festgestellt, dass es für junge Craftbier-Marken im klassischen Handel oft schwierig ist, weil das Verständnis und die Kompetenz im Umgang mit diesen Spezialitäten noch weitestgehend fehlen. Selbst in der Bierstadt Bamberg ist es immer noch schwierig, einen gut sortierten Bierladen mit geschultem Fachpersonal zu finden. Diese Lücke wollen wir mit der Eröffnung der ersten Bierothek in Bamberg nun schließen.
Ähnlich einer Vinothek, werden in der Bierothek ausgebildete Biersommeliers den interessierten Kunden die facettenreiche Welt des Bieres näherbringen. Wir wollen damit nicht nur den bierbegeisterten Franken den Zugang zu sonst schwer beziehbaren Bierspezialitäten aus dem In- und Ausland ermöglichen, sondern auch neue Geschmackserlebnisse ermöglichen. Neben ausgefallenen Spezialbieren wie belgischen Trappistenbieren, amerikanischen Pale Ales und internationalen Lagerbieren werden aber natürlich auch preisgekrönte fränkische Biere angeboten.
Die erste deutsche Bierothek wird ihr Zuhause in einem denkmalgeschützten Gebäude in der Königstraße in Bamberg finden. Am Dienstag, den 1. Juli 2014 findet die feierliche Eröffnung statt und ab dem 2. Juli ist die Bierothek für die bier-interessierte Öffentlichkeit zugänglich.
Wir sind schon gespannt!
Our New Team Member Jaquelin
My name is Jaquelin and today I am starting my one-year apprenticeship at St. ERHARD. Last year I have started an dual education program in Berlin to become an event manager. As part of the program I have to absolve an one-year internship at a company to gain an practical experience.
With this blog post I want to tell you something about myself. I’ve grown up in a small town near Bamberg which is located in the so-called Franconian Switzerland. The name of the town is Heiligenstadt i. OFr. and has two breweries for only 3.000 people. Like many Franconians growing up in Bamberg area which has the highest density of breweries in the world I grew up surrounded by a lot of beer culture.
As I was searching for a local company near my hometown which is also dealing with the organization of events a friend of mine made me aware of St. ERHARD KellerBeats. She said: „St. ERHARD is a new beer brand from Bamberg which is also hosting the St. ERHARD KellerBeats series and you are made for it because you love events and beer“.
So I decided to apply and I’m happy to start my work there from today.
Bar in Tallinn, Estonia
Barely has been cultivated in Estonia from some 1000 years BC and probably with it people also learned how to make fermented drinks from grains such as mead and beer.
For medieval age each region of Estonia had developed its own beer making technics and recipes, different flavours, strongness and colours. For example to the beer wort was added juniper infused water, birch whisks, bread, tobacco and even salted sprats boiled water. One could wonder how this would taste?
Beer had a strong place in the life around the village. Usually brewing took place several times in a year before bees, holidays and celebrations. In addition beer was brought to the neighbours for building better relations or sacrificed for ancestors’ souls.
Industrial production of beer started in 19th century. Nowadays the beer market in Estonia is dominated by two breweries – A Le Coq and Saku – which has about 80% of the beer market. There are also 3 medium size breweries and couple of smaller breweries. Therefore the beer market is not yet much diversified and there are mainly three sorts of beer in hundreds of different versions – pilsner, light lager beer and porter.
But as in all over the word the craft beer movement has not moved past Estonia. People are more and more into new exquisite tastes and craft beers – both imported and also from the new craft breweries that are being founded in Estonia.
And as such St. ERHARD beer has been accepted very well by our first Estonian customers who have ordered through our online store. Cheers!
Beer Sommelier Christian Klemenz (center) together with Markus Raupach (left) and Nicola Buchner (right)
After being in the world of beer for quite some time already I decided to participate in the unique beer sommelier education by Doemens and the Bierakadmie. The course is designed for professionals who work in the alcoholic beverage industry specializing in the service and knowledge of beer. This knowledge includes an understanding of styles, brewing, ingredients, history of beer and brewing, glassware, beer service, draught systems and food pairings. Since my educational background from university is in the area of business and management, graduating with a diploma to become a certified beer sommelier was the best match to complete my studies for doing what I am doing.
I was exposed to many different styles of beer of which some I didn’t even know before. As a result, we at St. ERHARD are already working on a new beer which we are going to develop together with our seasoned brewmaster. It will be based on an ancient European beer style and new to many of you but I can’t tell you more at this point in time so stay tuned to be the first to know. 🙂
To get an idea of what I’ve learned at the beer sommelier course you can watch this TV feature from Bayerisches Fernsehen which visited us during the course:
And for more pictures please visit:
Mirko and Björn made it to Cochin
Yes! Team St. ERHARD has made it to Cochin. After two weeks and 3,500 km of bumpy Indian roads Mirko and Björn have finally made it to Cochin. They successfully completed “The Rickshaw Run” 2014 from Jaisalmer in Rajasthan to Cochin in Kerala in a 7 horsepower rickshaw. What a wild ride!
For more pictures check out:
Congrats Björn & Mirko for successfully completing this mad journey!