Indo-German Delegation visits St. ERHARD
Yesterday was a great day for us at St. ERHARD. As we mentioned in our last blog post we were excited to host an event where dignitaries like Mr. Steiner (German Ambassador to India) accompanied by other important people from India came to visit us at St. ERHARD. The event turned out to be a big success. It was great in terms of both visibility and in conveying the message of our brand across people who are working towards bringing two nations together.
The day started with preparing the conference room for the event to happen. After lunch the whole delegation arrived after visiting the Bosch campus which is also based in Bamberg. They were all welcomed very warmly by the whole team of St. ERHARD also in the presence of our investor Mr. Wiskot. The presentation started with a small note from Mr. Steiner joking about him being from Munich when Christian (Founder & CEO of St. ERHARD) welcomed everyone to the beer capital of Germany i.e. Bamberg. The delegates seemed really happy with the whole arrangement and were excited and also astonished to hold out product in their hands. The first question which was asked to us was “How come beer in a transparent bottle?” followed by questions related to the sales in India and so on. Christian answered all the questions in the best possible manner and the presentation ended on a high note from Christian by inviting all the delegates to the brewery where St. ERHARD is brewed. A mixture of excitement and curiosity was clearly seen on the faces of the delegates.
Soon we reached the brewery and our brewmaster welcomed all the delegates followed by the tour through the whole brewery. Starting from explaining them about the history of beer, with the German Reinheitsgebot (Purity Law) so that the delegates could understand how and what actually the beer is made of. Different types of malts and hops were shown to them and also were tasted in order to get the taste and aroma of the raw material of beer. Furthermore, the process of fermentation was explained and storage facilities were shown.
The idea of this tour was just to take everyone present there through the whole process and the story of beer. From the time it’s just raw hops, malt, barley and yeast till the time it turns into a liquid and is filled in bottles. It was great to hear what the delegates had to say after they were served with the fresh St. ERHARD from the beer tank. I remember one of the delegate mentioning to me that “It has a very refreshing taste, this beer will not only be loved by Indians but also be valued because of the history attached to it”.
I was not only happy but was very proud to meet so many people from India again and to talk to them in my language and also to explain them the whole concept of the brand. I always had this feeling that I am someone who is acting like a facilitator in bringing together the culture of two countries which are rich in cultures, values and traditions.
When it was time for them to depart for their flight to Berlin they all were awarded by the special annual reserve beer from the brewery just as a token of appreciation for their visit and for their valuable time.
Indo-German Delegation is visiting St. ERHARD in Bamberg
With this post we at St. ERHARD are very proud to announce that next Monday the 10th of June we will have some prestigious dignitaries who will be visiting us at our Bamberg office. We will be happy and honored to welcome the board of the Indo-German Chamber of Commerce. The delegation will include the German Ambassador to India, Mr. Michael Steiner accompanied by Mr. Chandran of BASF India, Mr. Viswanathan of Bosch India, Mr. Gerlich of Bayer India and other Indo-German business executives.
Being a start-up company focusing on trade between Germany and India, it will be a great opportunity for us to explain them our business to them. The whole idea will be to portray what our vision at St. ERHARD is and where do we see ourselves in next coming years.
The agenda of the day will be, first to welcome the whole delegation in our office followed by a small presentation given by the Founder & CEO of St. ERHARD, Christian Klemenz with the other two co-founders Thies Dibbern and Vincent Osterloh respectively. They will present the current business situation with our future growth strategies.
After the presentation the whole delegation will be taken to the brewery where St. ERHARD is brewed. The whole process of brewing
and bottling will be explained to them, just so that they know from how many stages the product goes through before reaching the end consumer in India.
This trip will not only be great for us in terms of the visibility of the brand but will also strengthen the bond between both the countries as Ambassador Steiner with the other esteemed guests will be present here and will witness everything. We are looking forward to welcoming them here.
Rahul checking St. ERHARD bottles at the assembly line
I know it might sound a bit strange that I had my first glass of alcohol a year and a half ago. It seems like yesterday and now I am associated with a very strong and an appealing beer brand St. ERHARD. I always thought of beer or for that matter any other alcoholic beverage as a normal drink but like a mentioned in my earlier post; my time here in Germany totally changed my perception about beer. Now, I don’t hesitate to say that beer in Germany is not just a drink but a pivotal part of German culture.
This change in my perspective happened just a while ago when I started working with St. ERHARD and actually saw how beer was brewed and how much skill and precision is needed to brew a great beer. I would have never thought of the same while finishing masses of beer at Oktoberfest (I can say I was busy just drinking that time). I visited few breweries and I saw the whole process & ingredients used in making a beer. I was astonished and well as very happy to be a part of something like this in Germany.
I know I am no expert with beer brewing but I would like to share my experience with you all as in how St. ERHARD is made and where it originally comes from.
St. ERHARD is a typical Franconian Kellerbier (cellar beer) which is brewed in a very delicate way. Originating from the heart of Franconia in Bamberg region, it’s the area with the highest density of breweries in the world. Also the city of Bamberg isn’t just known for its beer brewing history but also for being a UNESCO world heritage.
I was present when the brewing of St. ERHARD was done and saw how much focus was laid on small details including the amount of time and material added in. It’s very important as we want the beer to be ready to endure the climate change while exported to its respective place.
Also, the special transparent UV protected bottle in which St. ERHARD comes in, adds an extra edge to the whole experience. This is something which is really talked about and appreciated (especially by females) 🙂 . With the pure refreshing taste of Keller beer the idea is to take St. ERHARD from this small brewing paradise Bamberg to all across the globe.
I would highly recommend you to be a part of this whole enriching experience of spreading the beer culture across the globe.