Beer Styles in Franconia
If one talks about a beer region in Germany, only Bavaria comes in our minds. The southern part of Germany holds half the amount of the country’s total number of breweries which amounts to over 1200 breweries. Half of these breweries are located in the Franconian region, especially in Upper Franconia also known as ‘Oberfranken’. The residents living in Franconia majorly divide the area into two parts: Wine-Franconia and Beer-Franconia. Lower Franconia is famous for its wine, whereas Upper Franconia is known for its beer. This beer region is home of almost one hundred breweries brewing several types of beer according to the ancient traditions and brewing culture.
Bamberg especially is known it’s famous Rauchbier (smoked beer) which is one of the many other famous beer types. Different types of malts are used for the brewing. The malt is smoked over a beach fire to give a smoky flavor to the beer.
Beer can be further classified into following types when we talk special brews of Franconian breweries. Lager or Helles is generally pale, malty with a strong hoppy flavor. Pils beer is actually hoppy and light bodied. It’s surely hopped and malted extra in Franconia according to the taste of the beer drinkers. Dunkles is again heavily hopped but red-brown in color and tastes nutty & malty. Weizen is made from wheat malt and usually has high CO2 content in it. It’s actually top fermented and contains yeast which actually acts as an important ingredient for its manufacturing. Kellerbier is often unfiltered and is a version of a pale colored lager beer. However, St. ERHARD beer is a filtered Kellerbier which gives a clear look and makes it durable for export. Schwarzbier is black in color and is made with dark malts which are usually dry and roasted. However, there are many other brews which the tourists and the local people enjoy every day. Every beer has its own recipe with the specific malts and hopes used in the brewing process. Different companies in Franconia are specialized in their own beers and carry out their old traditions when it comes to the beer and food offerings.
Following the cultures and traditions of the whole Franconian region, we at St. ERHARD plan to portray this valuable custom through our beer in Asia and in other parts of the globe. Our Kellerbier is made out of finest ingredients and is malty in taste, taking into consideration the taste preferences of beer enthusiasts all across the globe. Our vision is to be one of the major synonyms of German and especially Franconian beer abroad.
Beer Trend in India
A positive change in the demographics, an increase in the income levels and a substantial change in the spending patterns has turned India into a lucrative market for beverage companies. Changing lifestyles, age profile and also the modern lifestyle has been acting as a catalyst in promoting the alcohol consumption in the country. Beer and wine is one of the most consumed beverages all across the world. With a rising aspiration level and emergence of various foreign brands, Indian consumers are now becoming highly experimental with beer. They are always looking for a special and better taste when it comes to beer. Also Indian consumers (especially youth) have become brand oriented.
Indian beer industry has been growing since the past decade with a steady two-digit growth rate annually. The domestic production of beer and wine, both are on rise. Beer industry witnessed 12 percent increase in the domestic beer production. Indian market portrays high potential for all the beer beverage brands across the world; however, per capita consumption has to increase in order to give boost to the trade. Recently, there has been a change in the consumer buying preferences and the stores like The Beer Café and The Pint Room have started capitalizing on the same by bringing beer from different parts of the world under one roof. Idea is to cater to all beer enthusiasts in India.
St. ERHARD is indeed one of them and is representing the rich German beer culture in India. We are happy to be a part of this initiative where Indian consumers will get an idea of how a beer brewed and bottled in Germany tastes like. We strive to provide a unique experience through a transparent bottle packed with a premium quality cellar beer called St. ERHARD.
Summer in Bamberg
The city of Bamberg in summer signifies beer, barbeques and bicycles. The city looks totally different, bright and happy. Bamberg starts welcoming more and more tourists especially at this time of the year. It stays bright till almost 10pm. People stay outside and enjoy their time with their families after work.
Also in some parts of the city, wooden logs are burned on June 21st in order to signify the arrival of summer as it’s done in several other ways in different parts of the globe. Bamberg at this time looks all green again after the heavy rain showers before the arrival of spring. The high density of breweries and the fact that they are located in the vicinity makes it easier for people to just walk around or use a bike to visit the breweries and taste the beer. Also tourists and local people use their bicycles to go to the nearby beautiful places. Bamberg is surrounded by cities which are culturally and historically very rich. For instance, cities like Nuremberg, Wurzburg, Bayreuth and so on, get a lot of visitors annually.
Bamberg doesn’t just attract tourists all over the word because of its rich cultural heritage and old buildings but also for the variety in the beer Bamberg has to offer. Lots of guided tours are conducted in German and English. The cultural and beer history of Bamberg is also explained to the tourists. A part of Bamberg next to the river Regnitz is known as Little Venice. Its beautiful landscape and the water adds to the charm of the city.
We at St. ERHARD are looking forward to this beer season where summer brings us an extra doze of enthusiasm and zeal to do what we envision with our brand. With our rapid growth in the local market and abroad, we want to grow even faster and venture into new markets in Asia and beyond.
Rahul checking St. ERHARD bottles at the assembly line
I know it might sound a bit strange that I had my first glass of alcohol a year and a half ago. It seems like yesterday and now I am associated with a very strong and an appealing beer brand St. ERHARD. I always thought of beer or for that matter any other alcoholic beverage as a normal drink but like a mentioned in my earlier post; my time here in Germany totally changed my perception about beer. Now, I don’t hesitate to say that beer in Germany is not just a drink but a pivotal part of German culture.
This change in my perspective happened just a while ago when I started working with St. ERHARD and actually saw how beer was brewed and how much skill and precision is needed to brew a great beer. I would have never thought of the same while finishing masses of beer at Oktoberfest (I can say I was busy just drinking that time). I visited few breweries and I saw the whole process & ingredients used in making a beer. I was astonished and well as very happy to be a part of something like this in Germany.
I know I am no expert with beer brewing but I would like to share my experience with you all as in how St. ERHARD is made and where it originally comes from.
St. ERHARD is a typical Franconian Kellerbier (cellar beer) which is brewed in a very delicate way. Originating from the heart of Franconia in Bamberg region, it’s the area with the highest density of breweries in the world. Also the city of Bamberg isn’t just known for its beer brewing history but also for being a UNESCO world heritage.
I was present when the brewing of St. ERHARD was done and saw how much focus was laid on small details including the amount of time and material added in. It’s very important as we want the beer to be ready to endure the climate change while exported to its respective place.
Also, the special transparent UV protected bottle in which St. ERHARD comes in, adds an extra edge to the whole experience. This is something which is really talked about and appreciated (especially by females) 🙂 . With the pure refreshing taste of Keller beer the idea is to take St. ERHARD from this small brewing paradise Bamberg to all across the globe.
I would highly recommend you to be a part of this whole enriching experience of spreading the beer culture across the globe.