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India's Love for German Brands

India’s Love for German Brands

German brands have always been known for their quality and have enjoyed an excellent reputation among the Indian consumers. From a simple Nivea face cream to a complex BMW car, products produced in Germany are loved and appreciated within a large group of consumers in India.

With increasing globalization, India has become a lucrative market for International (especially German brands) to invest and expand in the Indian market. India has emerged as one of the strongest economies in terms of global brands entering the market in past two decades. Increasing disposable income of the middle class group, change in the buying preferences and emergence of social media has acted as a strong medium for brand promotions. This has been a catalyst for foreign brands to sell their products/services to the Indian consumers.

Germany offers a wide range of brands for the global market and covers areas like personal care, automobile, engineering, food and beverage, pharmaceuticals and many more. This doesn’t just portray how strong the German economy is but it also tells us how the whole world dependent on the German brands. If we talk about some popular German brands which have made their marks globally, BMW & Audi have emerged as one of the elite and reliable automobile brands, Adidas & Puma have placed themselves in sports apparel industry and many other brands which we have now become used to.

Indian buyers associate German brands with quality. According to one study, Indian consumers with the gross monthly income between Rs. 18,000- 42,000 and above prefer and love German brands. Brands like Adidas, BMW, Bajaj Allianz & Mercedes-Benz are among the most famous brands in India. German products aren’t just known for their “Made in Germany” tag but also for their high durability and innovative design. This surely adds on to the cost of the product/service offering and makes it relatively expensive for the Indian consumer. This is mainly the reason why German products in India fall into the category of “high prestige” products and are usually owned by upper income groups as a status symbol.  

As all other German brands I mentioned above, St. ERHARD is one of them. It doesn’t just rely on the fact that it’s “Made in Germany” but also portrays its premium quality and great taste of German beer. We in the near future want to become the favorite German beverage for Indian consumer. We at St. ERHARD want to bridge the gap between two nations by adding one more premium brand to the wide category of the brands representing German quality and culture.  

Beer Trend in India

Beer Trend in India

A positive change in the demographics, an increase in the income levels and a substantial change in the spending patterns has turned India into a lucrative market for beverage companies. Changing lifestyles, age profile and also the modern lifestyle has been acting as a catalyst in promoting the alcohol consumption in the country. Beer and wine is one of the most consumed beverages all across the world. With a rising aspiration level and emergence of various foreign brands, Indian consumers are now becoming highly experimental with beer. They are always looking for a special and better taste when it comes to beer. Also Indian consumers (especially youth) have become brand oriented.

Indian beer industry has been growing since the past decade with a steady  two-digit growth rate annually. The domestic production of beer and wine, both are on rise. Beer industry witnessed 12 percent increase in the domestic beer production. Indian market portrays high potential for all the beer beverage brands across the world; however, per capita consumption has to increase in order to give boost to the trade. Recently, there has been a change in the consumer buying preferences and the stores like The Beer Café and The Pint Room have started capitalizing on the same by bringing beer from different parts of the world under one roof. Idea is to cater to all beer enthusiasts in India.

St. ERHARD is indeed one of them and is representing the rich German beer culture in India. We are happy to be a part of this initiative where Indian consumers will get an idea of how a beer brewed and bottled in Germany tastes like. We strive to provide a unique experience through a transparent bottle packed with a premium quality cellar beer called St. ERHARD.

Beer In India

Beer: For India, by India, to India