Archives for posts with tag: Culture
Beer - Women's Drink of Choice

Beer – Women’s Drink of Choice

Beer would probably never have been considered as a girly drink in the past. However, it is the third favorite drink in the world after water and tea. But is it only men who drink beer?

In Germany – especially here in Bamberg area – we drink a lot of beer. And „we“ includes us women too. The beer culture is so interwoven with our lifestyle that we basically grow up with beer. I had my first sip of beer when I was a little girl and at first I didn’t like it. The taste was strong and bitter. A kind of taste that many women don’t appreciate in the beginning. However, due to the integration of beer in our everyday life and especially our leisure time one does not get around that taste. And the more you try it, the better you can relate to it. Faster than you know it you might even learn to love it.

This is probably the reason why more and more women – including me – gladly order a bottle of nice cold beer in a bar instead of an overly sweetened and expensive cocktail or longdrink. The wide variety of beer types offers a diverse choice. There is Ale, Wheat beer, Pilsner, Lager, Bock, and so on. Our St. ERHARD beer is a Kellerbier (cellar beer) which belongs to the catgeory of Lager beers. The taste of St. ERHARD beer is even more appealing to women because it has a rather malty taste and is therefore not as bitter as other beers in the market. I personally also really like the smaller 0,33l bottles because it gives you just enough time to finish the beer before it warms up in your hands.

Many women here in Germany also drink Radler. Radler is a mixture of one half lemonade and one half beer. This drink is especially nice in the summer when an entire beer might tire you and the mixture with lemonade is a refreshing alternative.

So never hesitate to try new things – it could be your new favorite!

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Aline Bruckner at St. ERHARD GmbH in Bamberg

Aline Bruckner at St. ERHARD GmbH in Bamberg

My name is Aline Bruckner and today, on my first day at St. ERHARD GmbH, I want to start with this blog post introducing myself. I was born in Bamberg and have been living here for most of my life. After finishing my bachelor’s degree in Furtwangen which is in the Black Forest. Last year I moved back to Bamberg to pursue my further studies.

Due to my Franconian background, I grew up with this strong beer culture that Bamberg and its surroundings has to offer. I first got to try the taste of beer in my early childhood, as it is such a big part of our everday life here. When I got older I soon discovered to enjoy the occasional beer along with meals or just for rejuvenational purposes.

Beer is not just an alcoholic beverage, but also a pivotal part of our society and lifestyle. When I heard about St. ERHARD beer, it quickly caught my interest and I was able to connect with this brand and its mission to internationally spread Franconian beer culture.

So as of today, I am starting my internship at St. ERHARD which I am really excited about. I hope to be able to transmit a German view concerning the beer culture and of course particularly about St. ERHARD beer. Therefore, I will keep being in contact with you through my blog posts in addition to Rahul’s posts which are already there on the blog. I will also be writing in German and will focus more on the local perspective with Rahul focusing on global aspects.

So feel free to ask and comment below in case of further queries. I will be looking forward to hearing from you!

St. ERHARD celebrating Holi

St. ERHARD celebrating Holi

Holi is a festival which is not only celebrated in India but also in many other parts of the world. People try to forget their personal grudges by throwing colors at each other and embrace everyone with warmth. Different colors signify happiness & joy of being together. This is a festival enjoyed by all kinds of age groups in India. From an infant to an adult, are seen singing, dancing and all covered with different colors.

Holi is usually taken as an announcement of the arrival of spring and the passing of winter season. Days before Holi, markets in India get all flooded by colors of every kind. Buying these colors seems as one is bringing the joy and happiness to their homes and also in their lives. During this festival, one can easily get away by saying ”Don’t Mind, It’s Holi” which means practices which might be considered offensive are usually allowed as people are in a mood to have fun and it’s all taken light heartedly and in a teasing and fun filled manner.

Today with this blog post, I will take you all through a brief history of why Holi is celebrated and what it signifies. “Holi” word derives from the name Holika who was the sister of the mythical king Hiranya Kashipu, who at that time commanded everyone to worship him. But his little son Prahlad refused to do so and instead chose to become the devotee of Lord Vishnu, the Hindu God.

After this, the king Hiranya Kashipu ordered his sister to kill Prahlad as she possessed the power of being immune to fire. She picked little Prahlad and sat on fire. Prahlad, however, chanted name of lord Vishnu and was saved from the fire leaving Holika (Hiranya Kashipu’s sister) burning to ashes in that fire. This was the power of the supreme god which made that happen. Thus Holi is celebrated to mark the victory of good over evil, kindness over cruelty, light over darkness.

I understand and value different cultures and traditions. Like St. ERHARD brings German culture to India, Holi brings forward the beautiful message of unity and togetherness and spreads it all across the globe.

I will be happy to answer all your questions and would love to discuss the relevance of various festivals & beliefs in different religions across nations. Do comment below and share your thoughts on the same.

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Rahul checking St. ERHARD bottles at the assembly line

I know it might sound a bit strange that I had my first glass of alcohol a year and a half ago. It seems like yesterday and now I am associated with a very strong and an appealing beer brand St. ERHARD. I always thought of beer or for that matter any other alcoholic beverage as a normal drink but like a mentioned in my earlier post; my time here in Germany totally changed my perception about beer. Now, I don’t hesitate to say that beer in Germany is not just a drink but a pivotal part of German culture.

This change in my perspective happened just a while ago when I started working with St. ERHARD and actually saw how beer was brewed and how much skill and precision is needed to brew a great beer. I would have never thought of the same while finishing masses of beer at Oktoberfest (I can say I was busy just drinking that time). I visited few breweries and I saw the whole process & ingredients used in making a beer. I was astonished and well as very happy to be a part of something like this in Germany.

            I know I am no expert with beer brewing but I would like to share my experience with you all as in how St. ERHARD is made and where it originally comes from.

 St. ERHARD is a typical Franconian Kellerbier (cellar beer) which is brewed in a very delicate way. Originating from the heart of Franconia in Bamberg region, it’s the area with the highest density of breweries in the world. Also the city of Bamberg isn’t just known for its beer brewing history but also for being a UNESCO world heritage. 

I was present when the brewing of St. ERHARD was done and saw how much focus was laid on small details including the amount of time and material added in. It’s very important as we want the beer to be ready to endure the climate change while exported to its respective place.

Also, the special transparent UV protected bottle in which St. ERHARD comes in, adds an extra edge to the whole experience. This is something which is really talked about and appreciated (especially by females) 🙂 . With the pure refreshing taste of Keller beer the idea is to take St. ERHARD from this small brewing paradise Bamberg to all across the globe.

I would highly recommend you to be a part of this whole enriching experience of spreading the beer culture across the globe.

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Rahul Agarwal at St. ERHARD GmbH in Bamberg

It was in autumn 2011, when I came to Germany for my Master’s degree. There were many reasons why I chose Germany as my next academic destination. First, Germany being one of the strongest economic pillars of Europe and second was to work in a dynamic and a challenging environment which could enable me to learn and work outside my comfort zone. Moreover, Germany kept on giving me different opportunities to fulfill my expectations and to even live beyond them. 

I believe if there is any country which people love stereotyping, it’s Germany. All of us at some point or the other have made cliché’s about Germans. From their punctuality, to their love for sausages and schnitzel, to how German language sounds like to all the foreigners, all these matters were always touched upon. However, there was one thing which was never much emphasized on, which was their love for football and “beer”. Well, I got my first proof at Oktoberfest. It was the first time when I saw 1000’s of people dancing on the tables with a huge glasses of beer. That was a huge cultural shock for me.

Slowly as I spent some time studying, learning and growing here, I saw beer everywhere. People buying more beer than water from the supermarket, huge beer gardens filled with people enjoying their time drinking beer under the sun and so on. Now after being lived in this amazing country for almost 2 years, I have realized how incomplete German culture is without beer.

Back then I would have never imagined myself working for a beer company. But now it feels great to be a part of St. ERHARD, one of the first German beer companies which has entered the Indian beer market with the vision of delivering a true enriching experience across borders. Probably, being the only Indian working for a German beer brand and facilitating this cultural exchange between the two countries leaves me with the feeling that I am doing something really unique.

Beer In India

Beer: For India, by India, to India