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Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

In a previous blog post we explained to you the origins and characteristics of the Oktoberfest in Munich.
On the 6th of October this Munich Oktoberfest closed its doors after two weeks of enjoying German beer tradition. During these two weeks 6,4 million people visited the Oktoberfest area on the Theresienwiese in Munich and these visitors were very hungry and thirsty. In total they ate 114 ox and 58 calves. Furthermore they drank 6,7 million “Maß” (1-liter-glass) of beer. This is equivalent to 20,3 million bottles of St. ERHARD. That is an amazing amount. Unfortunately St. ERHARD was not available at the “Wiesn” in Munich. However our sponsoring of the Oktoberfest of the German embassy in New Delhi was a great success. While drinking a tasty St. ERHARD, our Founder and CEO Christian Klemenz could celebrate together with Gul Panag (former Miss India), the German ambassador in India Michael Steiner, Vikanshu (co-founder) and his brother Aayush, Aline (our management trainee), our business angel Günter Wiskot, a german live-band and a lot of other nice people. Check out the pictures on facebook!

Now by the time the Oktoberfest in Munich is finished, in Franconia it is time for another traditional beer period: The “Bockbier” time!
Bockbier is a stronger beer with at least 6,5% vol. of alcohol. Originally brewed with a high original wort for an extended shelf life, nowadays Bockbier is a delicacy for German and overseas beer fans. Every old brewery in the area of Bamberg has its own Bockbier as one of their flagship beers. Particularly in autumn and the beginning winter, Bockbier is very popular for warming the cold throats with its high alcohol concentration.

The Oktoberfest in Munich by night

The Oktoberfest in Munich by night

On Saturday the 21st of September the 180th Munich Oktoberfest began. It will last about two weeks until the 6th of October.

The idea of the Oktoberfest dates back to 1810, when a Bavarian Lance Sergeant had the idea of celebrating the wedding of the Crown Prince Ludwig, later known as King Ludwig I, and Princess Therese of Saxe-Hildburghausen with a horse race. The very first Oktoberfest took place at the Theresienwiese (named after the princess) in Munich on October 17th 1810.

The next year it was decided to celebrate the Oktoberfest again, comibing it with a presentation of the farmers’ achievements. In 1813 the Oktoberfest had to be cancelled fort he first time due to the Napoleonic Wars. In 1819 the city of Munich took over the administration oft he Oktoberfest or „Wiesn“ which then grew even faster, with new boothes and carrousels. Since 1850 the statue of the „Bavaria“, the warden of the Oktoberfest is located on the Theresienwiese.

Even though it had to be cancelled due to wars multiple other times throughout its history, the Oktoberfest kept on growing and today it ist he world’s largest fair with about six million visitors each year. People of all nationalities come to visit the Oktoberfest every year who consumed around seven million liters of beer in 2010.

Because it is so famous, many cities all over the world celebrate there own smaller version of the Oktoberfest every year. On October 3rd St. ERHARD will take part at the Oktoberfest of the German Embassy in Delhi, India, this year.

Here are some fun facts about the Oktoberfest:

–       the visitors drink almost eight million liters of beer at the Oktoberfest each year

–       they also drink about 250.000 liters of tea, 90.000 liters of wine, 38.000 liters of champagne and only 11.000 liters of water

–       they devoure about 104 roast oxes, 500.000 roast chickens and almost 120.000 sausages in the two weeks of its duration

–       they lose a lot of stuff: cell phones, identity cards, wallets, keys, spectacles, cameras,  and their children

–       but they also lose a lot of curious things: a live rabbit, an eight-centimeter-grasshopper, a dog, a viking helmet, several wedding rings, a suitcase filled with music notes, and a pair of signed and framed sports pants.

St. ERHARD beer has arrived in India and is now about to bring German beer culture to India. This snapshot with two of the first beer bottles which arrived in India was taken in front of India Gate in Delhi. Delhi and the entire National Captial Region (NCR) is also the first market where St. ERHARD beer is distributed. Which outlets where St. ERHARD beer is sold have you spotted already?

Beer In India

Beer: For India, by India, to India