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An Example of an Old German Bockbier Label

An Example of an Old German Bockbier Label

In our last blog post we summed up the Oktoberfest and we announced the start of the “Bockbier” time in Upper Franconia. In this post we want to further explain to  you the “Bockbier” time and its history.

As we already explained, “Bockbier” is a stronger beer with at least 6,5% vol. of alcohol. It is originally brewed with a high original wort for an extended shelf life. Nowadays “Bockbier” is a delicacy for German and overseas beer fans.

Where does the “Bockbier” come from?

The “Bockbier” is originally from northern Germany, particularly the hanseatic city Einbeck. In the middle age the beer from Einbeck was a delicacy. Due to this fact in the 13th century some Italians were interested in importing the beer. But in these times the shelf life of beer was very short, so the brewers had to find a new way to cure the beer and brewed it with a unusual high original wort what gives the “Bockbier” its unique, delicious taste.

Despite the fact that the “Bockbier” was invented in northern Germany, it has also a strong tradition in Bavaria and Upper Franconia.

But how does the “Bockbier” find its way to our region?

In 1555 an important aristocrat from Munich started ordering the “Bockbier” from Einbeck. A few years later, due to its great success in Bavaria, the local Bavarian and Upper Franconian breweries started brewing their own special “Bockbier” for the winter period. They liked the taste and the long shelf life was very convenient to store the beer for the winter times. Thus brewing “Bockbier” in the end of September became a tradition in Upper Franconia and the people started to celebrate every year in every brewery that the first “Bockbier” of the year was brewed. This tradition lasts until today.

So if you live in Germany or Upper Franconia in particular and want to celebrate the “Bockbier” time, you can find the schedule of this year`s “Bockbier” parties here.

Batch of St. ERHARD Beer in the Making

Batch of St. ERHARD Beer in the Making

Every brand carries a story and so does St. ERHARD. This history of brewing beer is thousands of years old and Bamberg area in particular has a rich cultural and beer heritage. The story of Saint Erhard is the story of a prominent Bavarian saint who missionized Bavaria in the 7th century. With St. ERHARD beer we now want to missionize the Asian beer market and make St. ERHARD become the synonym of German premium beer abroad.

St. ERHARD is a flagship brand which represents true beer excellence. This process starts right from the production of our clear glass bottles with our logo getting printed directly on them. This gives our bottles a different grace & subtleness. Then the bottles are coated with an UV-protection to preserve the beer from the effects of sunlight. This makes our beer very attractive and trendy when it comes to our product design and brand promotion.

St. ERHARD was founded in 2011 by Christian, Vincent, Thies & Vikanshu. Even though German beer carries a great reputation in India, there was rarely any brand present in India. This is how the idea of St. ERHARD got generated. Creating a premium brand all from scratch and making it prominent among the beer enthusiasts all over the globe is our vision. 

St. ERHARD is a Kellerbier also called cellar beer in English. It’s brewed according to the German purity law (Reinheitsgebot) and only water, hops and malt are used. The different malts used are Vienna, Pilsen and Cara-Munich malt and the hop used is called Tettnanger aroma hop. A batch of St. ERHARD beer takes approximately 3-4 weeks to get ready and to be bottled. The bottles of St. ERHARD are closed with a crown cap that is separately printed with the picture of Saint Erhard. During this process the beer is also tasted by the brewmaster. Taste and quality is fully taken care of. Then the finished bottles are ready to be exported via containers to India and other parts of Asia.

There are a lot of passionate people behind this brand. As I like to say every sip of St. ERHARD tells me a story.

Beer In India

Beer: For India, by India, to India