We are very proud that St. ERHARD was featured in the Bayrischer Rundfunk (BR) last Sunday. It was a very interesting experience having a camera team filming us at work.
In this blog post I want to tell you more about this feature and how it was made.
We were really happy when the BR contacted us in October and told us that they want to do feature about us in Sunday’s Frankenschau. After we organized all the details we scheduled the date for the shoot. This shooting day was a really interesting experience because we had the chance to see behind the myth of television. At November, 6th a camera man, an audio engineer and a television journalist came to our office at the IGZ (Center for Innovations und New Ventures) in Bamberg.
Once we showed them around in our rooms, we directly started shooting. Time is money! After we were filmed in our office and our Founder Christan Klemenz was interviewed, we also decided to show the BR-Team our warehouse where our products are stored and prepared for the shipping to India and Hong Kong or to our costumers in Germany and the rest of Europe. Subsequently, we moved on to “Moe’s Bar” in Bamberg to shoot some scenes with the guests of Moe’s drinking our St. ERHARD.
This nearly whole day of shooting ended up in a very nice 5-minute feature about St. ERHARD in the Frankenschau at November, 24th .
Thanks again to the BR-Team for they great work. And now check out the video!
Great businesses are developed from great workplaces. So is the case with St. ERHARD. Our office is located in Innovations- und Gründungszentrum (IGZ) Bamberg which translates to Centre for Innovation and Entrepreneurship. Today I will talk about our office premises and what is it that makes it very special and motivating, to wake up in the morning and wanting to go there.
As the name says, the whole premises are just built for young start-up businesses which are still growing. It’s owned and run by the municipality of Bamberg which wants to promote young businesses locally. The administration here is trying best to develop and flourish new start-ups and is motivating young people to generate new ideas and turn them into a profitable product/service offering. The business centre is located in the vicinity of one of the University of Bamberg’s campuses and is equipped with well built offices and conference rooms.
There is something else which makes this place more interesting and very challenging to be in. Just to promote entrepreneurship, IGZ only allows businesses to stay there for a certain period of time. After that the office space is provided to a new venture. This makes sure that the venture makes the most of the starting phase and as soon as it gets big enough then it’s time to give the chance to a new business idea to grow in IGZ. Nonetheless, the rent is subsidized for all the businesses, in compared to offices in other business centers, to make sure that rent doesn’t become a burden on the businesses in the initial phase.
IGZ currently has about 25 different businesses running under one roof. There are networking events where businesses come together and discuss about what they are doing do impact the society and present their product/service offering in front of everyone. One event was recently organized on 17th of May with St. ERHARD being the main sponsor. With all the companies presenting their business ideas, they also enjoyed and appreciated how St. ERHARD is growing and spreading German beer culture abroad starting from Asia to all the other parts of the globe.
We are proud to be a part of this versatile business community and to run our operations out of this dynamic initiative.