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Rising Per Capita Consumption in India

Rising Per Capita Consumption in India

India is the second most populated nation in the world, although, when we talk about the per capita consumption of beer, India is listed way lower than many other smaller countries.

If we look at the global scenario, surprisingly Czech Republic has the highest per capita consumption with the staggering number of 132 liters drank per individual every year. This position is closely followed by Germany with 107 liters per capita annually and by other nations like Austria, Ireland, Canada, and Poland etc. These numbers are subject to change with changing demographics and changing consumer preferences.

Lots of beverage start-ups have been opening all around the globe. From alcoholic beverages to non-alcoholic beverages, all brands are trying to portray some or the other message in order to capture their market. There are companies trying to market their product saying it’s “healthy/organic” with others saying that their product is “authentic and real”, marketing has become a crucial part to attract the consumers all across the globe.

So has been the case with India and other emerging nations like China, Brazil. India has been blessed with many national and international beverage companies, who are all hoping to tap the huge gap in the per capita consumption of beer. If we talk in numbers, unlike Czech Republic with 132 liters of beer per capita consumption, India is stands on 2 liters of beer consumed per capita annually. However, according to a study, India by 2025 will have a largest population with over 1.5 billion people. The interesting fact is India will be the youngest nation with 20% of the worlds below 25 year olds will be Indians with compared to 11% in China. This will not only increase the market for the potential beverage lovers but also will bring significant growth in the legal drinking age in India for alco. bev. companies. This is undoubtedly a huge hope for the companies which will help them leverage the gap in the beer consumption of India with the rest of the world.

St. ERHARD being one of the pioneering brands to expand in India is looking forward to driving this change and to be a part of this revolution. Our main aim is not to operate and mature beer drinking market but is to start at the grass-root level and to educate Indian and other Asian groups about beer and German beer culture.

St. ERHARD at Oktoberfest 2013 in New Delhi

St. ERHARD at Oktoberfest 2013 in New Delhi

Oktoberfest is a global synonym for German beer culture. It’s doesn’t just portray the rich culture of Germany but also stands for the unity and diversity among the people.

It’s a festival which originates from Munich but is also celebrated in some other cities of Germany as well nowadays. People from all over the globe come and celebrate this very special occasion with the German people. From the last recent years seeing the popularity of this esteemed German event, German organizations around the globe have been organizing the same in different parts of the world. This is a great way of bringing two countries together. The Indo-German relations are built on mutual trust and understanding and both the countries are doing great when it comes down to doing business with one another.

This year the German Embassy New Delhi will organize a Oktoberfest in India on 3rd of Oktober 2013 which is also the German Unity Day. An approximate footfall of 1200 people is expected in the event. The attendees will be served with the our genuine Bavarian St. ERHARD beer and also will be given an option to choose from the variety in the delicious German cuisine. The whole setup will be in the theme of Oktoberfest with all the logistics imported from Germany, just in order to provide the attendees with the best of the original festive feel of Oktoberfest in India.  Also the whole staff will be dressed in the traditional Bavarian attire which is Lederhosn for the males and Dirndl for the females.

The whole campus for the event is created with the typical Oktoberfest tents, small kiosks, some amusement rides for both kids and adults. The event will start of by the special guests who will be greeted by the German Ambassador to India and his wife Mrs. Steiner. A brass band will be invited from Bavaria which will be performing live for the audiences while they will be enjoying the German beer and food at the same time. There will be wide range of German food including the very traditional pretzels from the south of Germany, potato salad, sausage salad and so on. Not only typical food will be served but also a lot of desserts will accompany the same. That will include the delicious German Kaiserschmarm, Apple Strudl (Pie), Roasted almonds and much more. 

We at St. ERHARD are very proud to say that we will be one of the major sponsors of the Oktoberfest and the people attending the fest will get to taste it as well.

Beer In India

Beer: For India, by India, to India