St. ERHARD KellerBeats
For us, St. ERHARD is much more than the beer that we produce. We are working on building an iconic brand whose values spread beyond the material product features. We embrace design and the arts. That’s why we decided to start a new series of events where we promote upcoming bands and their music. We called it “St. ERHARD KellerBeats”.
The first concert, St. ERHARD KellerBeats Volume#1, will take place on February 7th, 2014 at Live Club Bamberg. Our first performing band will be Bülbül Manush from Erlangen. The after show party will be hosted by Drosophila Sound from Bayreuth.
We’re looking forward to welcoming many of our St. ERHARD fans at this kick-off event in Bamberg. For more information please also visit the following Facebook event site:
Expressions for Beer in Europe
As regular readers know we recently opened our own St. ERHARD online shop. And with the EU wide delivery many people from different countries have already taken the opportunity to enjoy our premium German Kellerbier.
And with this in mind we would like to share a little light to some interesting facts connected to few of our new export markets’ beer cultures.
Finland. Maybe you have heard of wife carrying as a sport originated from Finland? Exactly, they even do World Championships in it. The objective is for the male to carry the female through a special obstacle track in the fastest time. And the reward? Beer in the weight of the wife’s weight.
Regarding competitions, carrying and beer – there is also a beer carrying competitions held in Germany. And the world record from most beer steins carried over 40 m by a female is 19 achieved by Anita Schwarz (Germany). Outstanding.
Estonia. In old times in Estonia Christmas was also knows as the Feast of Beer. Why? Because all the beer which was brewed up to the Feast of St. Thomas (held in the beginning of July) should have sufficed until the Feast of the Three Kings (held on the 6th of January).
Sweden. Only one store chain sells hard alcohol since 1955 – government set up Systembolaget. It’s the only place you can buy wine and spirits and beer with an alcohol content above 3.5 percent.
And lastly an interesting infographics – a map showing how “beer” is called in in each different country in Europe and the roots of them.
The St. ERHARD Team with the Founders Award (f.r.t.l: Justus, Aline and Founder Christian)
Last Wednesday was a special day for us! We won the Founders Award (Gründerpreis) of the Sparkasse Bamberg. We are very happy about that and give thanks to the Sparkasse Bamberg for the recognition of our passionate work over the last two years.
Since 2009 the Sparkasse Bamberg bestow the Founders Award, which includes a prize money of 5,000 €, to innovative and exceptional young start-ups from the region of Bamberg. The award ceremony took place within the “20. Bamberger Wirtschaftstage” (20th Days of the Bamberg economy) at the concert hall Bamberg. During this special occasion, after the awards were handed over to the winners, we were glad to have the chance to listen to a inspiring speech of Dr. Florian Langenscheidt, who is a important manager, publisher, entrepreneur and business angel in Germany.
Finally we want to thank the Sparkasse Bamberg again for this award and the special evening at the concert hall Bamberg.
PS.: Also check the pictures of the evening on our facebook site.
Business Angel Günter Wiskot (first from left) with our Founders Christian, Thies & Vincent
Our business angel Günter Wiskot from Karlsruhe was one of the two finalists for the “Goldene Nase” prize awarded by the business angel network Germany (BAND). Congratulations for that!
After he studied computer science and engineering management at the well-known KIT, Günter Wiskot founded different IT-companies. In 2003 he changed his role in these companies from the operative management to the Board of Directors and started his activities as a business angel.
A business angel is a private investor who finances start-ups and supports them with know-how and business contacts at the same time. So beside his financial support Günter Wiskot supports St. ERHARD with his knowledge about the Indian market, his entrepreneurial talent and strategic business thinking. He also played a significant role in finding another business angel for our second round of financing. Due to these facts we recommended Günter Wiskot for the prize “Goldene Nase”. Since 2001 the BAND bestows the “Goldene Nase” to very successful business angels with a great entrepreneurial sense every year. Through investing in great start-ups with innovative ideas and an already successful solid business and a promising future the awarded business angels show their special business expertise.
Beer Styles in Franconia
If one talks about a beer region in Germany, only Bavaria comes in our minds. The southern part of Germany holds half the amount of the country’s total number of breweries which amounts to over 1200 breweries. Half of these breweries are located in the Franconian region, especially in Upper Franconia also known as ‘Oberfranken’. The residents living in Franconia majorly divide the area into two parts: Wine-Franconia and Beer-Franconia. Lower Franconia is famous for its wine, whereas Upper Franconia is known for its beer. This beer region is home of almost one hundred breweries brewing several types of beer according to the ancient traditions and brewing culture.
Bamberg especially is known it’s famous Rauchbier (smoked beer) which is one of the many other famous beer types. Different types of malts are used for the brewing. The malt is smoked over a beach fire to give a smoky flavor to the beer.
Beer can be further classified into following types when we talk special brews of Franconian breweries. Lager or Helles is generally pale, malty with a strong hoppy flavor. Pils beer is actually hoppy and light bodied. It’s surely hopped and malted extra in Franconia according to the taste of the beer drinkers. Dunkles is again heavily hopped but red-brown in color and tastes nutty & malty. Weizen is made from wheat malt and usually has high CO2 content in it. It’s actually top fermented and contains yeast which actually acts as an important ingredient for its manufacturing. Kellerbier is often unfiltered and is a version of a pale colored lager beer. However, St. ERHARD beer is a filtered Kellerbier which gives a clear look and makes it durable for export. Schwarzbier is black in color and is made with dark malts which are usually dry and roasted. However, there are many other brews which the tourists and the local people enjoy every day. Every beer has its own recipe with the specific malts and hopes used in the brewing process. Different companies in Franconia are specialized in their own beers and carry out their old traditions when it comes to the beer and food offerings.
Following the cultures and traditions of the whole Franconian region, we at St. ERHARD plan to portray this valuable custom through our beer in Asia and in other parts of the globe. Our Kellerbier is made out of finest ingredients and is malty in taste, taking into consideration the taste preferences of beer enthusiasts all across the globe. Our vision is to be one of the major synonyms of German and especially Franconian beer abroad.
Batch of St. ERHARD Beer in the Making
Every brand carries a story and so does St. ERHARD. This history of brewing beer is thousands of years old and Bamberg area in particular has a rich cultural and beer heritage. The story of Saint Erhard is the story of a prominent Bavarian saint who missionized Bavaria in the 7th century. With St. ERHARD beer we now want to missionize the Asian beer market and make St. ERHARD become the synonym of German premium beer abroad.
St. ERHARD is a flagship brand which represents true beer excellence. This process starts right from the production of our clear glass bottles with our logo getting printed directly on them. This gives our bottles a different grace & subtleness. Then the bottles are coated with an UV-protection to preserve the beer from the effects of sunlight. This makes our beer very attractive and trendy when it comes to our product design and brand promotion.
St. ERHARD was founded in 2011 by Christian, Vincent, Thies & Vikanshu. Even though German beer carries a great reputation in India, there was rarely any brand present in India. This is how the idea of St. ERHARD got generated. Creating a premium brand all from scratch and making it prominent among the beer enthusiasts all over the globe is our vision.
St. ERHARD is a Kellerbier also called cellar beer in English. It’s brewed according to the German purity law (Reinheitsgebot) and only water, hops and malt are used. The different malts used are Vienna, Pilsen and Cara-Munich malt and the hop used is called Tettnanger aroma hop. A batch of St. ERHARD beer takes approximately 3-4 weeks to get ready and to be bottled. The bottles of St. ERHARD are closed with a crown cap that is separately printed with the picture of Saint Erhard. During this process the beer is also tasted by the brewmaster. Taste and quality is fully taken care of. Then the finished bottles are ready to be exported via containers to India and other parts of Asia.
There are a lot of passionate people behind this brand. As I like to say every sip of St. ERHARD tells me a story.
Beer – Women’s Drink of Choice
Beer would probably never have been considered as a girly drink in the past. However, it is the third favorite drink in the world after water and tea. But is it only men who drink beer?
In Germany – especially here in Bamberg area – we drink a lot of beer. And „we“ includes us women too. The beer culture is so interwoven with our lifestyle that we basically grow up with beer. I had my first sip of beer when I was a little girl and at first I didn’t like it. The taste was strong and bitter. A kind of taste that many women don’t appreciate in the beginning. However, due to the integration of beer in our everyday life and especially our leisure time one does not get around that taste. And the more you try it, the better you can relate to it. Faster than you know it you might even learn to love it.
This is probably the reason why more and more women – including me – gladly order a bottle of nice cold beer in a bar instead of an overly sweetened and expensive cocktail or longdrink. The wide variety of beer types offers a diverse choice. There is Ale, Wheat beer, Pilsner, Lager, Bock, and so on. Our St. ERHARD beer is a Kellerbier (cellar beer) which belongs to the catgeory of Lager beers. The taste of St. ERHARD beer is even more appealing to women because it has a rather malty taste and is therefore not as bitter as other beers in the market. I personally also really like the smaller 0,33l bottles because it gives you just enough time to finish the beer before it warms up in your hands.
Many women here in Germany also drink Radler. Radler is a mixture of one half lemonade and one half beer. This drink is especially nice in the summer when an entire beer might tire you and the mixture with lemonade is a refreshing alternative.
So never hesitate to try new things – it could be your new favorite!
Rahul Agarwal at St. ERHARD GmbH in Bamberg
It was in autumn 2011, when I came to Germany for my Master’s degree. There were many reasons why I chose Germany as my next academic destination. First, Germany being one of the strongest economic pillars of Europe and second was to work in a dynamic and a challenging environment which could enable me to learn and work outside my comfort zone. Moreover, Germany kept on giving me different opportunities to fulfill my expectations and to even live beyond them.
I believe if there is any country which people love stereotyping, it’s Germany. All of us at some point or the other have made cliché’s about Germans. From their punctuality, to their love for sausages and schnitzel, to how German language sounds like to all the foreigners, all these matters were always touched upon. However, there was one thing which was never much emphasized on, which was their love for football and “beer”. Well, I got my first proof at Oktoberfest. It was the first time when I saw 1000’s of people dancing on the tables with a huge glasses of beer. That was a huge cultural shock for me.
Slowly as I spent some time studying, learning and growing here, I saw beer everywhere. People buying more beer than water from the supermarket, huge beer gardens filled with people enjoying their time drinking beer under the sun and so on. Now after being lived in this amazing country for almost 2 years, I have realized how incomplete German culture is without beer.
Back then I would have never imagined myself working for a beer company. But now it feels great to be a part of St. ERHARD, one of the first German beer companies which has entered the Indian beer market with the vision of delivering a true enriching experience across borders. Probably, being the only Indian working for a German beer brand and facilitating this cultural exchange between the two countries leaves me with the feeling that I am doing something really unique.