Archives for posts with tag: Oktoberfest
Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

Vikanshu (co-founder), Gul Panag (actress), Christian (CEO) and Aayush (team member)

In a previous blog post we explained to you the origins and characteristics of the Oktoberfest in Munich.
On the 6th of October this Munich Oktoberfest closed its doors after two weeks of enjoying German beer tradition. During these two weeks 6,4 million people visited the Oktoberfest area on the Theresienwiese in Munich and these visitors were very hungry and thirsty. In total they ate 114 ox and 58 calves. Furthermore they drank 6,7 million “Maß” (1-liter-glass) of beer. This is equivalent to 20,3 million bottles of St. ERHARD. That is an amazing amount. Unfortunately St. ERHARD was not available at the “Wiesn” in Munich. However our sponsoring of the Oktoberfest of the German embassy in New Delhi was a great success. While drinking a tasty St. ERHARD, our Founder and CEO Christian Klemenz could celebrate together with Gul Panag (former Miss India), the German ambassador in India Michael Steiner, Vikanshu (co-founder) and his brother Aayush, Aline (our management trainee), our business angel Günter Wiskot, a german live-band and a lot of other nice people. Check out the pictures on facebook!

Now by the time the Oktoberfest in Munich is finished, in Franconia it is time for another traditional beer period: The “Bockbier” time!
Bockbier is a stronger beer with at least 6,5% vol. of alcohol. Originally brewed with a high original wort for an extended shelf life, nowadays Bockbier is a delicacy for German and overseas beer fans. Every old brewery in the area of Bamberg has its own Bockbier as one of their flagship beers. Particularly in autumn and the beginning winter, Bockbier is very popular for warming the cold throats with its high alcohol concentration.

The Oktoberfest in Munich by night

The Oktoberfest in Munich by night

On Saturday the 21st of September the 180th Munich Oktoberfest began. It will last about two weeks until the 6th of October.

The idea of the Oktoberfest dates back to 1810, when a Bavarian Lance Sergeant had the idea of celebrating the wedding of the Crown Prince Ludwig, later known as King Ludwig I, and Princess Therese of Saxe-Hildburghausen with a horse race. The very first Oktoberfest took place at the Theresienwiese (named after the princess) in Munich on October 17th 1810.

The next year it was decided to celebrate the Oktoberfest again, comibing it with a presentation of the farmers’ achievements. In 1813 the Oktoberfest had to be cancelled fort he first time due to the Napoleonic Wars. In 1819 the city of Munich took over the administration oft he Oktoberfest or „Wiesn“ which then grew even faster, with new boothes and carrousels. Since 1850 the statue of the „Bavaria“, the warden of the Oktoberfest is located on the Theresienwiese.

Even though it had to be cancelled due to wars multiple other times throughout its history, the Oktoberfest kept on growing and today it ist he world’s largest fair with about six million visitors each year. People of all nationalities come to visit the Oktoberfest every year who consumed around seven million liters of beer in 2010.

Because it is so famous, many cities all over the world celebrate there own smaller version of the Oktoberfest every year. On October 3rd St. ERHARD will take part at the Oktoberfest of the German Embassy in Delhi, India, this year.

Here are some fun facts about the Oktoberfest:

–       the visitors drink almost eight million liters of beer at the Oktoberfest each year

–       they also drink about 250.000 liters of tea, 90.000 liters of wine, 38.000 liters of champagne and only 11.000 liters of water

–       they devoure about 104 roast oxes, 500.000 roast chickens and almost 120.000 sausages in the two weeks of its duration

–       they lose a lot of stuff: cell phones, identity cards, wallets, keys, spectacles, cameras,  and their children

–       but they also lose a lot of curious things: a live rabbit, an eight-centimeter-grasshopper, a dog, a viking helmet, several wedding rings, a suitcase filled with music notes, and a pair of signed and framed sports pants.

Bamberger Sandkerwa

Bamberger Sandkerwa

Mit dem 1. Mai startet in vielen deutschen Regionen die jährliche Kirchweihzeit. Hier in Oberfranken nennt sich die Kirchweih „Kerwa“. Wie der Name schon sagt hat die Kirchweih – die Weihe der Kirche – ursprünglich einen religiösen Kontext. Die Kirchweih fand meist im Zuge des Festtags des Namenspatrons der jeweiligen Kirche fest und wurde von der ganzen Bevölkerung gefeiert. Um die Besucher zu unterhalten und zu verköstigen wurden um die Kirchweih komplette Feste organisiert. Durch Musikgruppen, Jahrmarktsständen, Imbissbuden und Festzelte angelockt besuchen die benachbarten Städter und Dörfler gerne die eine oder andere Kerwa. Dabei steht natürlich auch der Alkoholkonsum im Vordergrund. Traditionell wird auf einer oberfränkischen Kerwa natürlich Bier ausgeschenkt. Bevorzugt wird hierbei meist die nächstgelegenste Brauerei. Und die befindet sich bei der hohen Brauereidichte in Oberfranken spätestens im nächsten Dorf oder Stadtteil.

Eine der Hauptattraktionen einer jeden Kerwa ist das Aufstellen des Kerwabaums. Dieser mit einem Kranz versehene Baum wird von den weiblichen Bewohnern der Stadt oder des Dorfes zuerst mit Bändern, Luftballons, etc. geschmückt und dann von den männlichen Bewohnern aufgestellt. Diese Prozedur zieht sich meist über mehrere Stunden hin und auch dabei darf das Bier fließen.

Die wohl bekannteste und größte Kerwas im Bamberger Raum ist die Sandkerwa. Den Namen erhielt die Sandkerwa, da diese Kerwa sich von der Bamberger Sandstraße bis in die Innenstadt hinzieht. Sie findet jedes Jahr Ende August statt und zieht in den 5 Tagen (Donnerstag bis Montag) ihres Bestehens über 300.000 Besucher an.

Eine weitere sehr große Kirchweih ist die Bergkirchweih in Erlangen oder auf fränkisch einfach nur „Berch“ (der Berg) genannt. Die Bergkirchweih dauert mit 12 Tagen für eine Kirchweih verhältnismäßig lange. In dieser Zeit besuchen jährlich gut eine Million Menschen den Erlanger Berg. Diese Kirchweih ist so nach dem Oktoberfest in München und dem Gäubodenfest in Straubing das nach Besucherzahlen das drittgrößte bayerische Volksfest.

Eine Kerwa dauert hier in Oberfranken meist fünf Tage übers Wochenende von Donnerstag bis Montag. Die Kerwasaison zieht sich über mehrere Monate hinweg von Mai bis Oktober (teilweise sogar bis Dezember). Wer nun gerne eine Oberfränkische Kerwa im Raum Bamberg besuchen möchte kann sich auf über die Termine informieren.

St. ERHARD at Oktoberfest 2013 in New Delhi

St. ERHARD at Oktoberfest 2013 in New Delhi

Oktoberfest is a global synonym for German beer culture. It’s doesn’t just portray the rich culture of Germany but also stands for the unity and diversity among the people.

It’s a festival which originates from Munich but is also celebrated in some other cities of Germany as well nowadays. People from all over the globe come and celebrate this very special occasion with the German people. From the last recent years seeing the popularity of this esteemed German event, German organizations around the globe have been organizing the same in different parts of the world. This is a great way of bringing two countries together. The Indo-German relations are built on mutual trust and understanding and both the countries are doing great when it comes down to doing business with one another.

This year the German Embassy New Delhi will organize a Oktoberfest in India on 3rd of Oktober 2013 which is also the German Unity Day. An approximate footfall of 1200 people is expected in the event. The attendees will be served with the our genuine Bavarian St. ERHARD beer and also will be given an option to choose from the variety in the delicious German cuisine. The whole setup will be in the theme of Oktoberfest with all the logistics imported from Germany, just in order to provide the attendees with the best of the original festive feel of Oktoberfest in India.  Also the whole staff will be dressed in the traditional Bavarian attire which is Lederhosn for the males and Dirndl for the females.

The whole campus for the event is created with the typical Oktoberfest tents, small kiosks, some amusement rides for both kids and adults. The event will start of by the special guests who will be greeted by the German Ambassador to India and his wife Mrs. Steiner. A brass band will be invited from Bavaria which will be performing live for the audiences while they will be enjoying the German beer and food at the same time. There will be wide range of German food including the very traditional pretzels from the south of Germany, potato salad, sausage salad and so on. Not only typical food will be served but also a lot of desserts will accompany the same. That will include the delicious German Kaiserschmarm, Apple Strudl (Pie), Roasted almonds and much more. 

We at St. ERHARD are very proud to say that we will be one of the major sponsors of the Oktoberfest and the people attending the fest will get to taste it as well.

German football fans celebrating

German football fans celebrating

Lately after meeting people and sharing what I have been doing in Germany, I have realized that I have been living a German dream. Yes, it might sound funny but I think it’s true to some extent. What could be more German than working for a beer company and being enthusiastic about football? Being associated with St. ERHARD and exporting beer to Asia, my increasing enthusiasm about beer and brewing and also in soccer is taking me very near to know German culture better. I have always believed that India is one of the few countries which are blessed with strong tradition and culture but when I look around here in Germany I see how things like beer and soccer binds the whole nation.

Few examples being at Oktoberfest and all other small regional fests where people get together, dress-up in their respective traditional dresses and drink beer portrays German culture more than anything else for me. The same goes with soccer. Being an Indian, I am a big supporter of cricket but after living in Germany for almost 2 years now I feel how a game like soccer gets so many people cheering in one breath under one roof. Fans travelling to other countries to see their team playing, spending a lot of money on buying team merchandizes and so on makes it an experience to live. It’s not just soccer but also other sports which play a great role in Germany. Kids are taught to play and excel in different sports activities and their parents encourage them to participate and learn them respectively.

I personally experienced how it is to sit in a crowd of over 70,000 people with everyone screaming their teams name and encouraging them to play at their best at a soccer match played in Allianz Arena in Munich. I certainly got goosebumps that day.  It was the same experience when I went to see a handball match which I never thought I would be interested in, but it totally changed my perception of how to see a game by seeing people sitting on their edge of their seats and screaming their lungs out.

I feel privileged to be a part of such a culture and to live some years of my life in this country which is undoubtedly very rich both in values and traditions. Being a part of St. ERHARD plays a pivotal part in making my experience complete with a feeling that I am truly living a German dream.


Rahul Agarwal at St. ERHARD GmbH in Bamberg

It was in autumn 2011, when I came to Germany for my Master’s degree. There were many reasons why I chose Germany as my next academic destination. First, Germany being one of the strongest economic pillars of Europe and second was to work in a dynamic and a challenging environment which could enable me to learn and work outside my comfort zone. Moreover, Germany kept on giving me different opportunities to fulfill my expectations and to even live beyond them. 

I believe if there is any country which people love stereotyping, it’s Germany. All of us at some point or the other have made cliché’s about Germans. From their punctuality, to their love for sausages and schnitzel, to how German language sounds like to all the foreigners, all these matters were always touched upon. However, there was one thing which was never much emphasized on, which was their love for football and “beer”. Well, I got my first proof at Oktoberfest. It was the first time when I saw 1000’s of people dancing on the tables with a huge glasses of beer. That was a huge cultural shock for me.

Slowly as I spent some time studying, learning and growing here, I saw beer everywhere. People buying more beer than water from the supermarket, huge beer gardens filled with people enjoying their time drinking beer under the sun and so on. Now after being lived in this amazing country for almost 2 years, I have realized how incomplete German culture is without beer.

Back then I would have never imagined myself working for a beer company. But now it feels great to be a part of St. ERHARD, one of the first German beer companies which has entered the Indian beer market with the vision of delivering a true enriching experience across borders. Probably, being the only Indian working for a German beer brand and facilitating this cultural exchange between the two countries leaves me with the feeling that I am doing something really unique.

Beer In India

Beer: For India, by India, to India