When I was offered a participation in Erasmus Exchange porgramme, I wanted to explore entrepreneurship in a country with great traditions. Entrepreneurship in St. ERHARD is the perfect to meet German people, German culture and famous German Beer!
As an admirer of strong traditions, I value the opportunity to work at a professional craft beer manufacturer. I share St. ERHARD® love for customs, traditions and hard work. Like my predecessor from Estonia before, I`m also observing a different cultural space (local consumer and its habits, local market) with great interest.
I come from famous (at least for Estonians) and beautiful resort city Pärnu. Due to my previous work experience I take the liberty to say, that I know Estonian consumer. Now the St. ERHARD® offers a great opportunity get to know German and international markets and its customers. Difference enriches and work in the international sales department create a bigger chance to let us (both – myself and St. ERHARD®) more closer to clients and customers. Let us entertain You by offering a beer-tastic flavors!
An Example of an Old German Bockbier Label
In our last blog post we summed up the Oktoberfest and we announced the start of the “Bockbier” time in Upper Franconia. In this post we want to further explain to you the “Bockbier” time and its history.
As we already explained, “Bockbier” is a stronger beer with at least 6,5% vol. of alcohol. It is originally brewed with a high original wort for an extended shelf life. Nowadays “Bockbier” is a delicacy for German and overseas beer fans.
Where does the “Bockbier” come from?
The “Bockbier” is originally from northern Germany, particularly the hanseatic city Einbeck. In the middle age the beer from Einbeck was a delicacy. Due to this fact in the 13th century some Italians were interested in importing the beer. But in these times the shelf life of beer was very short, so the brewers had to find a new way to cure the beer and brewed it with a unusual high original wort what gives the “Bockbier” its unique, delicious taste.
Despite the fact that the “Bockbier” was invented in northern Germany, it has also a strong tradition in Bavaria and Upper Franconia.
But how does the “Bockbier” find its way to our region?
In 1555 an important aristocrat from Munich started ordering the “Bockbier” from Einbeck. A few years later, due to its great success in Bavaria, the local Bavarian and Upper Franconian breweries started brewing their own special “Bockbier” for the winter period. They liked the taste and the long shelf life was very convenient to store the beer for the winter times. Thus brewing “Bockbier” in the end of September became a tradition in Upper Franconia and the people started to celebrate every year in every brewery that the first “Bockbier” of the year was brewed. This tradition lasts until today.
So if you live in Germany or Upper Franconia in particular and want to celebrate the “Bockbier” time, you can find the schedule of this year`s “Bockbier” parties here.
St. ERHARD celebrating Holi
Holi is a festival which is not only celebrated in India but also in many other parts of the world. People try to forget their personal grudges by throwing colors at each other and embrace everyone with warmth. Different colors signify happiness & joy of being together. This is a festival enjoyed by all kinds of age groups in India. From an infant to an adult, are seen singing, dancing and all covered with different colors.
Holi is usually taken as an announcement of the arrival of spring and the passing of winter season. Days before Holi, markets in India get all flooded by colors of every kind. Buying these colors seems as one is bringing the joy and happiness to their homes and also in their lives. During this festival, one can easily get away by saying ”Don’t Mind, It’s Holi” which means practices which might be considered offensive are usually allowed as people are in a mood to have fun and it’s all taken light heartedly and in a teasing and fun filled manner.
Today with this blog post, I will take you all through a brief history of why Holi is celebrated and what it signifies. “Holi” word derives from the name Holika who was the sister of the mythical king Hiranya Kashipu, who at that time commanded everyone to worship him. But his little son Prahlad refused to do so and instead chose to become the devotee of Lord Vishnu, the Hindu God.
After this, the king Hiranya Kashipu ordered his sister to kill Prahlad as she possessed the power of being immune to fire. She picked little Prahlad and sat on fire. Prahlad, however, chanted name of lord Vishnu and was saved from the fire leaving Holika (Hiranya Kashipu’s sister) burning to ashes in that fire. This was the power of the supreme god which made that happen. Thus Holi is celebrated to mark the victory of good over evil, kindness over cruelty, light over darkness.
I understand and value different cultures and traditions. Like St. ERHARD brings German culture to India, Holi brings forward the beautiful message of unity and togetherness and spreads it all across the globe.
I will be happy to answer all your questions and would love to discuss the relevance of various festivals & beliefs in different religions across nations. Do comment below and share your thoughts on the same.