Batch of St. ERHARD Beer in the Making
Every brand carries a story and so does St. ERHARD. This history of brewing beer is thousands of years old and Bamberg area in particular has a rich cultural and beer heritage. The story of Saint Erhard is the story of a prominent Bavarian saint who missionized Bavaria in the 7th century. With St. ERHARD beer we now want to missionize the Asian beer market and make St. ERHARD become the synonym of German premium beer abroad.
St. ERHARD is a flagship brand which represents true beer excellence. This process starts right from the production of our clear glass bottles with our logo getting printed directly on them. This gives our bottles a different grace & subtleness. Then the bottles are coated with an UV-protection to preserve the beer from the effects of sunlight. This makes our beer very attractive and trendy when it comes to our product design and brand promotion.
St. ERHARD was founded in 2011 by Christian, Vincent, Thies & Vikanshu. Even though German beer carries a great reputation in India, there was rarely any brand present in India. This is how the idea of St. ERHARD got generated. Creating a premium brand all from scratch and making it prominent among the beer enthusiasts all over the globe is our vision.
St. ERHARD is a Kellerbier also called cellar beer in English. It’s brewed according to the German purity law (Reinheitsgebot) and only water, hops and malt are used. The different malts used are Vienna, Pilsen and Cara-Munich malt and the hop used is called Tettnanger aroma hop. A batch of St. ERHARD beer takes approximately 3-4 weeks to get ready and to be bottled. The bottles of St. ERHARD are closed with a crown cap that is separately printed with the picture of Saint Erhard. During this process the beer is also tasted by the brewmaster. Taste and quality is fully taken care of. Then the finished bottles are ready to be exported via containers to India and other parts of Asia.
There are a lot of passionate people behind this brand. As I like to say every sip of St. ERHARD tells me a story.
Rahul checking St. ERHARD bottles at the assembly line
I know it might sound a bit strange that I had my first glass of alcohol a year and a half ago. It seems like yesterday and now I am associated with a very strong and an appealing beer brand St. ERHARD. I always thought of beer or for that matter any other alcoholic beverage as a normal drink but like a mentioned in my earlier post; my time here in Germany totally changed my perception about beer. Now, I don’t hesitate to say that beer in Germany is not just a drink but a pivotal part of German culture.
This change in my perspective happened just a while ago when I started working with St. ERHARD and actually saw how beer was brewed and how much skill and precision is needed to brew a great beer. I would have never thought of the same while finishing masses of beer at Oktoberfest (I can say I was busy just drinking that time). I visited few breweries and I saw the whole process & ingredients used in making a beer. I was astonished and well as very happy to be a part of something like this in Germany.
I know I am no expert with beer brewing but I would like to share my experience with you all as in how St. ERHARD is made and where it originally comes from.
St. ERHARD is a typical Franconian Kellerbier (cellar beer) which is brewed in a very delicate way. Originating from the heart of Franconia in Bamberg region, it’s the area with the highest density of breweries in the world. Also the city of Bamberg isn’t just known for its beer brewing history but also for being a UNESCO world heritage.
I was present when the brewing of St. ERHARD was done and saw how much focus was laid on small details including the amount of time and material added in. It’s very important as we want the beer to be ready to endure the climate change while exported to its respective place.
Also, the special transparent UV protected bottle in which St. ERHARD comes in, adds an extra edge to the whole experience. This is something which is really talked about and appreciated (especially by females) 🙂 . With the pure refreshing taste of Keller beer the idea is to take St. ERHARD from this small brewing paradise Bamberg to all across the globe.
I would highly recommend you to be a part of this whole enriching experience of spreading the beer culture across the globe.